Big Data Engagement Innovation Processes Marketing 
Paul Hobcraft
FEBRUARY 1, 2018
We need to consider how big data and analytics, technology and a far more creative thinking needs to be applied collectively but in greater constellations of partners. In my view I visualize a new integrated innovation engagement platform to be like this shown below. Does it make sense to you? Your thoughts?
Paul Hobcraft
MAY 7, 2024
Gemini’s reply: “Innovation has undergone significant shifts in its management, design, and thinking since 1999, driven by technological advancements, evolving business landscapes, and a growing emphasis on human-centred approaches. Here’s a breakdown of the key aspects that have shaped innovation in recent decades: 1.
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Paul Hobcraft
MAY 9, 2023
Many tools, techniques, frameworks, mechanics, and emerging methodologies have allowed different parts of the innovation process to be explored and exploited. We are moving innovation along but not at a pace or design that reflects the need to connect “it ” into one comprehensive process.
Paul Hobcraft
OCTOBER 18, 2022
In today’s world, nothing seemingly ‘stands still’, and organizations, business models and market approaches are in constant flux. Organizations are often too early or too late to market. Innovation is far too linear in its approach; it can be different. Enabling technology and processes.
Qmarkets
FEBRUARY 8, 2022
With over 25 years of experience, Cognyte employs big data, AI, data visualization tools to respond to rapidly evolving security threats and find new ways of delivering value. The Qmarket platform assisted us to streamline our innovation efforts and help materialize the important ones at Cognyte.”
Jeffrey Phillips
DECEMBER 11, 2018
Which says something about Honda and its marketing targets, but I digress. As markets, technologies and competitors accelerate, as customers increase their demands, you'll be faced with either speed up the innovation process and generate more new products and services at greater speed or you will be the dinosaur.
Paul Hobcraft
SEPTEMBER 15, 2017
In my opinion, it needs to be based on the thinking around the shift from products to solutions, from transactions to building far more value-adding ongoing relationships, from a supplier of product services into highly valued network partnerships, exploring innovation across all options. We “pull down” what is needed.
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