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Branding Strategy – 14 Articles on Engaging an Internal Brand Team

BrainZooming

I am in New York today delivering a Brainzooming branding strategy workshop on Engaging Your Internal Brand Team. The event is the Brand Strategy Conference. Our content addresses collaborative ways to strategically engage employees in creating and delivering the best brand experience.

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5 Advantages of Strategy Statements with Simple Language

BrainZooming

We are big fans of strategy statements incorporating simple language an organization uses to talk about its daily business activities. Strategy statements should not be filled with complex jargon that most people cannot understand or with generic language that could apply to ANY business. Think about that for a minute.

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Content Marketing Strategy – 5 Things Your Content Can Deliver

BrainZooming

What a strong first day at the Brand Strategy Conference in New York. The kickoff presentation on the first day was from Kodi Foster, Vice President – Data Strategy at Viacom. Five Things Your Content Marketing Strategy Should Deliver. His five-points form a strong checklist with which to assess your content marketing strategy.

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Internal Branding Strategy – 1 Way to Stop Horrible Executive Videos

BrainZooming

That’s not the way to advance an internal branding strategy. My suggestion for these videos to have an impact on their internal branding strategy? Tell them you are just getting the video to reference for blog posts or press releases with no intention of releasing it. D ownload Your Free Internal Branding Strategy eBook!

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9 Strategic Thinking Questions – Helping Teams Execute Strategy

BrainZooming

Many organizations are in the early stages of executing new strategies for this year. That is when you discover whether you have a solid, implementable plan or something that (maybe) looks good on paper, but doesn’t work well when you try to execute the strategy. 9 Strategic Thinking Questions for Helping Teams Execute Strategy.

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Strategically Navigating Innovation: A 10-Step Guide to IP Management with ISO 56005

PlanBox Innovation

It’s equally crucial to comprehend internal dynamics such as business strategies and the types of IP assets in the organization’s portfolio. This understanding sets the stage for aligning IP strategies with broader organizational objectives. Now is the time to elevate your innovation game and strategically manage your IP.

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How a Strategic Planning Process Impacts Communication Options

BrainZooming

We worked with a client to facilitate an information technology strategy vision. From before the engagement’s launch until near the completion, we asked for strategy documents spelling out corporate priorities, objectives, and expectations. Despite repeated requests, no one ever surfaced this type of strategy document.