Tullio Siragusa

SEPTEMBER 18, 2023

Beyond the Daily Grind: How Design Thinking Can Illuminate Your Life’s Purpose In the hustle and bustle of our daily lives, it’s easy to get caught up in the routine, to lose sight of what truly matters to us, and to wonder if there’s more to life than the daily grind. This is where the concept of “purpose” comes into play.

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Tullio Siragusa

DECEMBER 18, 2023

Transforming Your Business with Bottom-Up Management: The Design Thinking Way In the ever-evolving landscape of modern business, a significant shift is occurring from traditional top-down management to a more inclusive and innovative strategy: bottom-up management.

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Tullio Siragusa

MARCH 6, 2023

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Tullio Siragusa

JULY 10, 2023

Leveraging Design Thinking for IT-Business Alignment in Prioritizing Mission-Critical Needs In the 21st-century business world, the role of IT has transitioned from a support function to a strategic driver of business success. The Power of Design Thinking Design Thinking provides a beacon of hope to bridge this IT-business gap.

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Tullio Siragusa

NOVEMBER 28, 2022

Design Thinking for Startup Sales Success: A Step-by-Step Guide. By following these steps, you can create a successful sales environment that will help your start-up grow, but you can go deeper and truly differentiate yourself by applying Design Thinking to key steps to help your startup thrive.

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Tullio Siragusa

AUGUST 15, 2022

Recession Proof Your Business the Design Thinking Way. In the present economic situation, when your business is surrounded by instability, pandemics, and disruption, planning to innovate business strategies or prepare for recessions is prudent and wise. What Is Design Thinking? Process Of Design Thinking.

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Tullio Siragusa

MARCH 25, 2024

Innovative Leadership in Circular Economy Initiatives: Paving the Way for Sustainability In an era where sustainability is not just a goal but a necessity, the concept of a circular economy has emerged as a beacon of hope. Economic and Financial Hurdles: Initial investments and the uncertainty of financial returns can deter efforts.

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Tullio Siragusa

OCTOBER 30, 2023

The Nuanced Art of Leadership: When to Step in and When to Guide When it comes to team dynamics and organizational behavior, leadership remains a constant beacon guiding the ship. Leadership isn’t a one-size-fits-all endeavor. Understanding the Leadership Balance Stepping into a leadership role is akin to becoming a gardener.

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Tullio Siragusa

OCTOBER 9, 2023

Companies should invest in design thinking, ethnographic research and other human-centric innovation methods. However, human ingenuity and thinking-outside-the-box remain indispensable. Use design thinking approaches to empathize with customers and question assumptions.

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Tullio Siragusa

SEPTEMBER 25, 2023

Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. By integrating Design Thinking, businesses can ensure that their personality isn’t just authentic but also resonates powerfully with their audience. It’s these submerged elements that truly define a brand.

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Tullio Siragusa

NOVEMBER 14, 2022

The root of Design Thinking is empathy. Design Thinking is a customer-centered approach to problem-solving that can be applied to a wide range of fields, including marketing and sales. Design Thinking can help to drive sales because it is centered on leveraging empathy. Drive More Sales with Design Thinking.

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Tullio Siragusa

JANUARY 2, 2023

Design thinking can be a useful approach to conduct market research and understand the target market’s needs, competitors, and market trends. Here are some key steps to use design thinking when conducting market research: Empathize: Understand the target market’s needs, pain points, and challenges.

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Idea to Value

JULY 21, 2017

However, in every case, it is beneficial for a company to look inwards and see whether their people, processes and leadership are acting more as innovation enablers, or bottlenecks. When should it be used: Every company should look at itself frequently to find out how it can build its innovation culture in a way that is right for them.

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Tullio Siragusa

NOVEMBER 27, 2023

Let’s consider a few and how to solve them: Resistance to Change One of the most significant challenges is resistance to change, especially from management and leadership teams accustomed to top-down approaches. These obstacles can range from cultural inertia to practical concerns in reshaping established processes.

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