Destination Innovation

SEPTEMBER 18, 2022

Status bias is the term used to describe the unfortunate fact that communications such as ideas, proposals and papers are often judged not on their merits but on the status of the originator. Researchers at the University of Innsbruck in Austria carried out a study in which they sent out the same academic paper to three groups of reviewers.

Brainstorming 349

Brainstorming Innovation Study Meeting 349

Gregg Fraley

SEPTEMBER 14, 2021

The Sins That Ruin Idea Generation. Redefine Brainstorming If You Want Results. . It’s okay to hate Brainstorming. ” Well, you bother because you need ideas. There have been many studies of brainstorming and articles written. Rarely does a casual brainstorm generate a breakthrough idea.

Brainstorming 111

Brainstorming Idea Generation Guidelines Study 111

IdeaScale

JULY 24, 2018

There was this great infocomic a few years ago that talked about the virtues of online brainstorming. When brainstorming and collaborative ideation happens in a physical location, it trends towards polite agreement or staying with the ideas that occur in that small frame of time and receive the most group consensus.

Case Study 154

Case Study Brainstorming Ideation Study 154

Gregg Fraley

FEBRUARY 28, 2019

80% Of Brainstorming Sessions Don’t Work. Seven Idea Generation Fails. Redefine Brainstorming and Get Better Results. I might be getting to old to hold back on saying this about ideation, aka idea generation, aka brainstorming. Based on my experience, about 80% of idea generation doesn’t work.

Brainstorming 52

Brainstorming Idea Generation Ideation Training 52

Qmarkets

JULY 13, 2017

The False Promise of Traditional Brainstorming. One idea in his book, discussed in Chapter 33 on "How to Organize a Squad to Create Ideas", later became one of the most widely used creativity techniques in the world. Osborne further outlined that the group should defer judgment, go for quantity, and embrace wild ideas.

Brainstorming 65

Brainstorming Creativity Groups Crowdsourcing 65

Innovation Excellence

MARCH 2, 2018

’ Northwestern University’s Kellogg School of Management carried out a study of data from 154 corporate customers of Spigit over a five year period. They report a significant correlation between ideation rates. They recently published a research paper entitled ‘Quantifying a Culture of Innovation.’

Ideation 45

Ideation Culture of Innovation Software Report 45

Gregg Fraley

AUGUST 16, 2016

Fast Company Article “Brainstorming is Dumb” Misses the Point. Brainstorming, Done Properly, Is Not a Tool, It’s A Multi-Step Process. And yet another major publication publishes a misleading article about brainstorming — Brainstorming is Dumb. Brainstorming as a technique is beside the point.

Brainstorming 40

Brainstorming Underperforming Technical Team Idea Generation Study 40