The trough of innovation disillusionment
Paul Hobcraft
MAY 6, 2022
We are already in or heading for a trough of innovation disillusionment. We are witnessing even more incremental creep; we have lost the effect of serendipity, the “wow” factor, the moment something happened that changed our world. Innovation gets exciting when you stumble across something, totally unexpected. So we stay bored.
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