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New eBook: 11 Ways to Reimagine the SWOT Analysis

BrainZooming

Is your leadership team expressing its frustration with the inability to generate new insights about your brand’s strongest market opportunities? If you face these situations, The Brainzooming Group has a new eBook you need. All that in one handy, FREE Brainzooming eBook! Stimulate fresh thinking. Mike Brown.

eBook 0
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15 Expectations for Servant Leadership

BrainZooming

Looking back ten years, suffice it to say that starting to write and publish about the work I was first doing in the Fortune 500 world as a VP of Strategic Marketing and then in launching Brainzooming was one of the most important career decisions I ever made. In the new Brainzooming strategy eBook 321 GO! ,

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Barron Fujimoto Adds an Artist’s Touch to Planview’s Brand

Planview

Anybody from sales to marketing comes to me with a creative request like an ad for social media, a presentation, or a piece of collateral like an ebook. Who do you typically collaborate with? I typically collaborate with other content creators, writers, and demand generation teams. We value our team and collaboration.

Design 98
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Product Market Fit: is your product what the market is looking for?

mjvinnovation

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Often, managers encounter difficulties and obstacles to define their own situation in the market.

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Measuring Innovation Performance

Download this eBook to learn about the 5 basic principles that guide every successful innovation process. Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival?

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Why a Thought Leadership Strategy Isn’t What Your Brand Needs

BrainZooming

I’m scheduled for a background interview today on creating a thought leadership strategy. The interview is an outgrowth of an eBook on thought leadership. The eBook came from a workshop someone did at a conference I’ve spoken at many times. What to Say about a Thought Leadership Strategy?

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Personal Leadership – What Would You Do with an Extra Day?

BrainZooming

Eight years ago today, I published an article about personal leadership, asking the question, “What would you do with an extra day?” That proved to be true; since that time, we have collaborated on two American Marketing Association national market research conferences several years ago and a creative workshop a few months ago.