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Case Study: Xaxis Teaches Us About Accelerating Careers and Solutions

IdeaScale

Overview: Xaxis, the world’s largest programmatic media company, realized that despite the company’s global reach, it didn’t have a global innovation program. This has led to rapid growth; by 2017, it had over 3,000 clients in 47 different markets. The Challenge. So it turned to IdeaScale. The Solution.

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? The early bird catches the worm … ?

Strategy 257
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From Strategy to Success: Harnessing Corporate Venture Capital for Growth

Leapfrogging

Understanding Corporate Venture Capital (CVC) Defining Corporate Venture Capital Corporate Venture Capital (CVC) refers to the investment of corporate funds directly into external startup companies. By investing in startups, corporations can access new technologies, products, and services that can significantly enhance their competitive edge.

Strategy 100
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How Does Financial Education Improve Your Workplace?

Business and Tech

Increasingly, companies around the globe are moving to include financial education in their benefit offerings — and for good reason. In fact, a recent study found that 92 percent of Millennials wanted to increase their financial management skills. This is a new — and permanent — paradigm that companies should take seriously.

Study 246
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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Fortune Storytelling: Futures Studies transforms uncertainties into a market differentiator

mjvinnovation

Countless experts point out that innovating is the only option for companies today. The transformation brought about by Disruptive Innovation is just that: anticipating trends and not simply following the market flow. In this sense, companies that do not have a consolidated infrastructure have an easier time adapting.

Study 40
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30-Year Perspective: Seven Traits of Successful Digital Marketers

Brunner

Thirty years ago, I was working as a software engineer and a systems analyst for an IT consulting company. For instance, an early project I was given was to develop an inventory control software system for a consumer packaged goods company. Rick, a steel company just acquired another steel company.

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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.