BrainZooming

FEBRUARY 3, 2016

With this view, the natural reaction is to avoid the strategic planning process or hope it goes away soon, so someone can return to daily activities full time and get work done. What a waste for the employees and the companies using strategic planning exercises in ways that cultivate this experience!

Strategic Thinking 40

Strategic Thinking Exercises Engagement Strategy 40

BrainZooming

DECEMBER 1, 2015

Success factors in strategic planning and creating collaborative strategy were the central topics we tackled on an edition of Smart Companies Radio, hosted by Kelly Scanlon, the owner of Thinking Bigger Business Media, Inc., Creating Strategic Impact – The Updated Brainzooming Manifesto.

Collaboration 40

Collaboration Strategy Strategy Strategic Thinking 40

BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Increase focus for your team with productive strategy questions everyone can use.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

BrainZooming

JULY 25, 2016

It is a LEADERSHIP problem when purported employee engagement strategies are not working. It means leadership has not made a credible case for WHY employees will benefit from going beyond the bare minimum to justify going all in to make company initiatives successful. Actively engage stakeholders in strategy AND implementation success.

Engagement 40

Engagement Strategy Strategy Strategic Thinking 40

BrainZooming

AUGUST 11, 2016

These collaborative leaders are motivated and act based on the overall good instead of what suits their own agenda or part of the company. They are in the collaborative strategy leader role for the organization’s overall success even if it means their own interests have to take one for the team.

Collaboration 40

Collaboration Strategy Strategy Strategic Thinking 40

BrainZooming

JUNE 28, 2016

Since strategy planning is an infrequent activity, it is difficult for executives to master it. We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners. Creative thinking exercises generate ideas, not facts.

Exercises 65

Exercises Strategy Strategy Collaboration 65

BrainZooming

APRIL 21, 2017

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

Strategy 72

Strategy Strategy Underperforming Technical Team Technical Review 72

BrainZooming

FEBRUARY 26, 2016

We created a fast-paced half-day in-person workshop for a small group of sales and marketing leaders at an animal pharma company. They developed a sales strategy and associated messaging for the upcoming year. Afterward, we used a Zoomference to introduce strategies to its top-performing sales people.

Collaboration 40

Collaboration Creative Thinking Exercises Groups 40

BrainZooming

APRIL 25, 2016

I suggested that instead of starting with a pre-defined list of big strategy statements her company needed, they should invest time in more thoroughly what mattered for the organization’s success and its intended direction. 6 Steps to Figuring out Your Company’s Big Strategy Statements.

Examples 40

Examples Strategy Strategy Conference 40

BrainZooming

JULY 6, 2017

Those topics seemed far removed from what our marketing team could effectively improve and align in our company. Over time, it became clear that we needed to lead the way because only the marketing team would approach these areas strategically. via Shutterstock. Subscribe to the free Brainzooming email updates.

Strategy 15

Strategy Strategy Comparison Conference 15