Remove Comparison Remove Competition Remove Engagement Remove Product Development
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Understanding the trajectory of the competitive landscape

Mike Shipulski

If you want to gain ground on your competition you’ve first got to know where things stand. A side-by-side comparison of the two companies’ products is the way to start. Go to their website (and yours) and make a list of every product, its price and its output. Where are their advantages? Where are your advantages?

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Overcome resistance and capture growth in the Financial Services Industry

Innovation 360 Group

Going forward, our customers and other stakeholders will be more receptive to change in how we engage with them and what we offer. We can embrace this opportunity by combining 21 st tools with industry expertise to deliver products and services that exceed our customers’ expectations. Why doesn’t change last? Now is the time to act!

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Creating a brand that lasts.

Mike Shipulski

But there’s a more powerful way to improve your brand, and that’s to map your products to reliability. It’s far a more difficult game than the quantified head-to-head comparison of fuel economy and it’s a longer play, but done right, it’s a lasting play that is difficult to beat.