Comparison Competition Marketing Product Development 
Leapfrogging
MARCH 9, 2022
Apple never did formal market research to tell them what to do. Steve Jobs once said, “We do no market research. Robyn Waters, the former vice president of trend, design and product development, once told me the same thing. I wrote about this extensively in my book Leapfrogging. The answer may surprise you.
Innovation in Practice
AUGUST 1, 2016
For that, you need to do a detailed comparison of how your product compares to the competition's, feature by feature. . You’ll also need to do a customer analysis, especially on what factors are most important to customers when they buy a product as well as how they perceive your brand versus the competition.
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Innovation 360 Group
JUNE 9, 2020
Difficulties with speed to market. It drives innovation to a transactional level and leads organizations to seek the perceived lower risk of acquiring new ideas vs developing them in house. Recent discussions with industry players have underscored the issue of speed to market. Some key pain points have emerged as a result.
Mike Shipulski
JANUARY 27, 2016
One of the best ways to improve your brand is to improve your products. Usually it’s a straightforward battle between market leaders, where one claims quantifiable benefit over the other – Ours gets 40 mpg and theirs doesn’t. But there’s a more powerful way to improve your brand, and that’s to map your products to reliability.
Boxes and Arrows
JUNE 29, 2009
The documentation needs are often based on the size of the project, launch date, team dynamics, audience, technology, and the product development process. Description of the Problem There are many product development processes and one that has garnered much attention is agile.
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