Use Intuition for Innovation Just Like Apple and Target
Leapfrogging
MARCH 9, 2022
Disruptive Innovators Use Their Gut. Apple never did formal market research to tell them what to do. Steve Jobs once said, “We do no market research. I get asked a lot about how much to rely on data versus gut instinct when innovating the next big thing. I wrote about this extensively in my book Leapfrogging.
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