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Use Intuition for Innovation Just Like Apple and Target

Leapfrogging

Disruptive Innovators Use Their Gut. Apple never did formal market research to tell them what to do. Steve Jobs once said, “We do no market research. I get asked a lot about how much to rely on data versus gut instinct when innovating the next big thing. I wrote about this extensively in my book Leapfrogging.

Data 130
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3 Ways to Stay Ahead of Disruptive Brands Screwing Up Your Customer Expectations

BrainZooming

Years ago, I attended a services marketing conference sponsored by a prominent university. These new disruptive options have caused frequent rideshare customers to forget how cabs operate. Explore their marketing materials, content marketing, and accessible customer communications. This is easier done in consumer markets.

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Navigating the Shift from Project to Product: A Map for Success 

Planview

It’s a paradigm shift that promises reduced time-to-market, heightened agility, and an unwavering focus on delivering value. Prepare for Change: Robust change management encompasses comprehensive training, effective communication, and gradual scaling to enable sustainable growth while minimizing disruptions.

Project 69
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How To Build a Scouting Team Within Your Organization

eZassi

It all begins with budget planning and understanding your market. From there you can make the right decisions on the people, process and technology needed to succeed and ensure that the go to market is a success. They conduct research in specific areas and write technical reports detailing procedures, outcomes, and observations.

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Big Techs x Fintechs x Insurtechs: The New Business Model

mjvinnovation

In this article, in addition to clarifying each of these terms, we also want to show how they have influenced a profound transformation in some traditional markets, markets such as insurance and banking. Learn more: Big Techs in the insurance market: how to use a User-Centrism strategy to address them? .

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Ecosystems need re-stating for business. Are they real ecosystems?

Ecosystems4Innovating

I wanted to look at this and make some observations and comparisons. Let me draw out some differences between Natual and Business Ecosystems So drawing from the points made in a wonderful report released in 2021, Ecosystem Restoration Playbook offers a practical guide to healing the planet.

Design 59
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InnovationIQ – Score your Innovation readiness

Innovation 360 Group

How innovative is your organisation in comparison with the rest of your industry? The InnovationIQ measures the internal alignment and external expression of your readiness for disruptive market turbulence on the road ahead. These elements have been visualised and codified in the report called the InnovationIQ.