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Is it Possible to Outpace Disruption? Definitely.

Daniel Burrus

When you recognize that things change ever so rapidly in the world, you may already feel disrupted before anything has even happened. The negative view many have about disruption is the result of it happening to you, causing you to have to manage a crisis. When the question of “How do we stay relevant?”

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Discontinuous Innovation: Transforming Industries & Creating New Markets

Qmarkets

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

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How Benchmarking Against Market Leaders Can Drive Business Success

Leapfrogging

Even worse, your business may end up being disrupted by the next big innovation that comes on the market. Most often, metrics used for comparison include sales figures, quality of products or services, brand awareness or customer experience. So what do you do when you want to find out how your business is doing?

Marketing 100
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The cost of innovation

Jeffrey Phillips

The companies that do make the bet, and that do focus on innovation, often show the benefits in terms of higher profits, greater market share and higher stock prices. We don't have to look far in the corporate scrap heap to find firms that were leaders (Nokia, Kodak) but became obsolete due to a failure to notice changes in the market.

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Are you Ready to use this Economic Downturn to Become Recession Proof?

Daniel Burrus

2019 was a completely different world in comparison to 2020 and beyond, and even as we have weathered the storm in one way or another, every day has become a question mark for many across all industries. As a matter of fact, opportunity results from disruption and change and the right business leveraging it.

Agile 79
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Use Intuition for Innovation Just Like Apple and Target

Leapfrogging

Disruptive Innovators Use Their Gut. Apple never did formal market research to tell them what to do. Steve Jobs once said, “We do no market research. I get asked a lot about how much to rely on data versus gut instinct when innovating the next big thing. I wrote about this extensively in my book Leapfrogging.

Data 130
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3 Ways to Stay Ahead of Disruptive Brands Screwing Up Your Customer Expectations

BrainZooming

Years ago, I attended a services marketing conference sponsored by a prominent university. These new disruptive options have caused frequent rideshare customers to forget how cabs operate. Explore their marketing materials, content marketing, and accessible customer communications. This is easier done in consumer markets.