Leapfrogging
MARCH 9, 2022
Robyn Waters, the former vice president of trend, design and product development, once told me the same thing. Target didn’t do direct consumer research, especially focus groups. In addition, there are three groups of participants. Which group do you think picks the best apartment most often?
mjvinnovation
JUNE 1, 2021
A company specialized in product development for software developers and managers. Jira is one more case of project management tools focused on a specialty: software development projects. Projects are used to group tasks. The plans are paid and vary according to the company’s needs.
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Mike Shipulski
DECEMBER 21, 2016
A side-by-side comparison of the two companies’ products is the way to start. Write a short thematic description for each, group like themes and draw a circle around them. Create a common set of axes with price running south to north and performance (or output) running west to east.
Innovation 360 Group
JUNE 9, 2020
Some interesting insights continue to emerge from a growing body of multi-industry research compiled by Innovation360 Group. In comparison to almost all other industries, the financial services industry is one of the least supportive of change (we call it adaptability), especially on one key dimension – a supportive culture for innovation.
Boxes and Arrows
MARCH 17, 2015
Instead of those subjective measures, you can give them data: click-through and abandonment rates, statistics on the number of installs, retention and referral counts, user paths, cohort analyses, A/B comparisons, and countless other analytical riches. He didn’t design devices and operating systems by polling users or hosting focus groups.
New Markets Advisors
MARCH 26, 2019
I’ve categorized the 10 most common types of value that new products and services can offer into three broad groups: functional, emotional, and social. The question companies need to contemplate is what form of value they’re offering. Functional 1. Reduce hassle ?—?One
Boxes and Arrows
AUGUST 7, 2008
Video games have become sophisticated creations that can take years to develop, weeks to play, and days to go platinum. billion dollar market (NPD Group 2006) continues to grow as game franchises have extended into books, graphic novels, films, merchandise, and communities of devotees.
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