Five Unicorn Scaleup Strategies
Leapfrogging
FEBRUARY 21, 2023
ScaleUps, and those that invest in them, face the next-level challenge of growing revenue at scale; that is, exponentially relative to expenditures in capital, people, and technology. Competition aside, both face opposing physical forces that must be overcome to win. Of course, not all friction is bad. They are real.
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