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You can't burn data

Jeffrey Phillips

As the concept of digital transformation takes root, you may frequently hear comparisons between data and oil. This comparison was strong enough to lead Wired magazine to define data as the new oil in a magazine article some years ago. Both data and oil are commodities, and exist to some degree in large volumes.

Data 157
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What is Market Research Analysis? Definition, Steps, Benefits, and Best Practices

IdeaScale

Table of Content What is Market Research Analysis? Market research analysis is defined as the systematic process of collecting, processing, interpreting, and evaluating data related to a specific market, industry, or business environment.

Analysis 130
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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Then you have to consider the role of data in daily responsibilities but also within the larger marketing ecosystem. holidays, elections).

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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

Unlocking Innovation with Data, Creativity, and Automation. For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success.

Data 118
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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Every go-to-market team knows the frustrations that come from a drawn-out sales process. By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster. Larger buying committees. Slow-moving compliance reviews. How can you speed it up?

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Use GenAI to Uncover New Insights into Your Competitors

Harvard Business Review

Companies have a growing problem of information overload regarding markets and competitors, which often prevents the C-suite from making the best decisions available given the data at its disposal. In other words, generative AI can become the watchful eye that spots useful insights in the field of competitive intelligence.

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Marketing funnel: generate more leads using Data Science

mjvinnovation

As long as everyone is looking and breathing artificial intelligence, data is no longer a differential and becomes part of the mainstream. Data Science becomes another step in the process – a new normal. Analytical Culture: data as a driving force. Data Science + Marketing: the new funnel.

Data 52
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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Intensifying competition. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Increasingly discerning buyers. More meetings. Economic uncertainty.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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4 Approaches to Data Analytics

The world of data analytics is changing fast as organizations look to gain competitive advantages through the application of timely data. Choosing the best solution for your dashboards and reports starts with understanding the types of analytics solutions on the market. How do you differentiate one solution from the next?

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The New Tech Toolbelt: Digital Twins, IoT, Cobots, & More

Speaker: Cory Skinner, Founder and CEO of FactR

From limited visibility and a lack of real-time data to a lack of agility and responsiveness to changing market conditions, there's no shortage of difficulties that today's supply chain professionals can encounter. What can be done to not only address these challenges, but overcome them?