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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

Capturing Attention in the Digital Age: A Design Thinking Approach In the modern digital landscape, attention is the new currency, surpassing traditional commodities in value. Empathize: At its core, Design Thinking begins with empathy. It’s about immersing yourself in their world to see things from their perspective.

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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. Products were no longer simply created and sold; they were designed to meet customer needs and solve their problems. market with sustainable energy products.

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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Example: P&G used Design Thinking to redesign its Pampers product.

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Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership

Tullio Siragusa

Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership The contemporary leadership environment requires a meticulous balance between quantitative evaluations and genuine human connection. With Design Thinking as the tool, a new paradigm is set to emerge, merging metrics-driven and empathy-driven leadership.

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Design Thinking for Startup Sales Success: A Step-by-Step Guide

Tullio Siragusa

Design Thinking for Startup Sales Success: A Step-by-Step Guide. Other challenges that startups may face when it comes to sales include competition from larger companies, limited brand recognition, and difficulty in differentiating their products or services from those of their competitors.

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When Building a Culture For Innovation, Form Follows Function

Cris Beswick

As an ex-designer, I think the pioneering “form follows function” principle, first articulated by architect Louis Sullivan around 120 years ago, holds the key to unlocking an organisation’s full potential to drive innovation-led growth.

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Maximizing Venture-Backed Company Success: The Importance of VC Investment in Operating Partners

Tullio Siragusa

This can include everything from understanding the competitive landscape, to identifying potential customers, to developing go-to-market strategies. Operating partners or fractional CxOs typically have a wealth of experience in a specific industry and can help startups navigate the unique challenges of that industry.