Competition Design Software Software Engineering 
Idea to Value
NOVEMBER 12, 2020
When we think of a business having a competitive advantage, we still tend to think of traditional economic moats such as a low-cost structure, economies of scale, or perhaps a more intangible moat like a strong brand. Thus, for most businesses, the only truly lasting source of competitive advantage these days is the pace of innovation.
Tullio Siragusa
JULY 24, 2023
The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Example: P&G used Design Thinking to redesign its Pampers product.
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Tullio Siragusa
JUNE 5, 2023
Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. Products were no longer simply created and sold; they were designed to meet customer needs and solve their problems. From the onset of marketing in the 1950s to today, we’ve seen clear transformations.
Tullio Siragusa
NOVEMBER 13, 2023
Capturing Attention in the Digital Age: A Design Thinking Approach In the modern digital landscape, attention is the new currency, surpassing traditional commodities in value. Having explored the complex landscape of the attention economy, let’s now look into how Design Thinking serves as a strategic tool in navigating this environment.
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Tullio Siragusa
OCTOBER 23, 2023
Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership The contemporary leadership environment requires a meticulous balance between quantitative evaluations and genuine human connection. With Design Thinking as the tool, a new paradigm is set to emerge, merging metrics-driven and empathy-driven leadership.
Cris Beswick
MAY 1, 2024
As an ex-designer, I think the pioneering “form follows function” principle, first articulated by architect Louis Sullivan around 120 years ago, holds the key to unlocking an organisation’s full potential to drive innovation-led growth.
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