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Playing Catch-Up: Instagram Reels Features & How They Compare to TikTok

Brunner

The launch of Reels in 2019 was prompted by the rise in popularity of short, entertaining videos that users can scroll through quickly. According to a study from Instagram, 58 percent of the people surveyed reported being more interested in a product or service after seeing it in a brand’s Stories.

Video 52
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Social Networks and Big Data: the best strategy for getting to know your customers

mjvinnovation

The fact is: there are social networks for all tastes, from those that like entertainment, like TikTok, to the most professional ones, like LinkedIn. The results are reports and indexes that support decision-making processes. It presents three main analytical advantages: awareness, engagement, and word of mouth.

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How To Screen Tech Talent?

The Human Factor

image source Introduction Companies rely heavily on hiring talented tech professionals to gain a competitive edge in today’s rapidly evolving technology-driven world. Identifying the right people for the job can be the difference between gaining a competitive edge or falling behind. The example – Pymetrics.

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The Top 5 Technology Trends That Will Drive Innovation in 2018

hackerearth

Disruptive technologies will usher in “machine-mediated conversational marketing” to transform content marketing by delivering the most relevant and personalized content to the audience, while enhancing customer experience and improving engagement. We are likely to see more of blockchain-powered crowdfunding.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

We’ve found this option can be especially motivating for engaging in user research. In fact, in many situations it’s a wonderful surprise that can lead a an engaging, insightful conversation. Reporting tip #1: Provide context. Reporting tip #2: Limit, but embrace, variation. Entertainment (e.g., Interviewing.

Tips 65
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How Technology is Empowering the Modern Property Manager

Business and Tech

” How does this affect resident engagement and satisfaction? Property managers must have online tools to engage with their renters and meet them where they are. In that case, you are not only well behind your competition, but you also have a costly uphill climb ahead of you. What a great question.

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14 Ways to Get Breakthrough Ideas

Idea Champions

Out of the thousands of ideas with the power to capture our imagination, the felt fascination for one of them is a clue that there's something worthy of our engagement. When asked by the media what his competitive advantage was, he cited two things: intuition and the ability to fantasize. Don't dismiss it as trivial. Give it room.