Playing Catch-Up: Instagram Reels Features & How They Compare to TikTok
Brunner
SEPTEMBER 8, 2022
The launch of Reels in 2019 was prompted by the rise in popularity of short, entertaining videos that users can scroll through quickly. According to a study from Instagram, 58 percent of the people surveyed reported being more interested in a product or service after seeing it in a brand’s Stories.
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