article thumbnail

Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

Design Thinking: The Strategic Framework Design Thinking stands out as a holistic and innovative approach in the crowded and competitive landscape of digital marketing. This methodology, rooted in empathy and iterative learning, comprises several stages: empathize, define, ideate, prototype, and test.

article thumbnail

IM Award Lessons: Know Your Innovation Audience

IdeaScale

They won this award, because of the global reach of their community and their tactics for bringing people on board (including creating cool videos like this one ). Amway : Collaborative Innovation is vital to Amway because it keeps our direct selling opportunity and products competitive and relevant for our Amway business owners.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Maximizing Efficiency & Productivity: 3 Ways GenAI Optimizes Value Stream Management for Tech Leaders 

Planview

GenAI has become a broad label, described as a type of artificial intelligence (AI) technology that can produce numerous types of content, such as text, video, image, and even music. Text-to-video technology takes this up a notch, where video and image data undergo training to generate AI videos at medium-to-high fidelity.

article thumbnail

Winners announced for the Civic Engagement Innovation Competition

Betterific

Quick shoutout to the winners of the ideation competition: Luc Michaud (grand prize winner), Metro Power Yoga , Marla Goodman and Dennis Pitcock. An app where people can upload photos and videos of hazards and issues, tag them, geotag them, and have them upvoted to be addressed by a local government.

article thumbnail

CPG Industry Innovation

eZassi

They also look to outside ideas in competitions like the P&G Ventures Innovation Challenge, sharing the stage of ideation with promising startups. Following the competition and battling over market share is not a viable strategy. Marc Pritchard, P&G Chief Brand Officer video.

article thumbnail

Here’s how you can come up with outside the box innovations

Idea to Value

If you’ve ever participated in an ideation workshop, it’s quite likely that you’ve heard a facilitator tell the participants that “ there are no bad ideas ”. Ironically, most ideation workshops are structured in ways that lead mostly to superficial problem solving and groupthink. How are outside the box innovations born? Dig deeper.

article thumbnail

Business Model Innovation: 5 Frameworks for Success

Qmarkets

Lego: By integrating digital experiences with its physical building blocks, such as video games, augmented reality apps, and interactive playsets, Lego expanded its appeal beyond traditional toys, engaging children in both physical and digital creative play. This iterative process ensures that innovations are user-centered and market-driven.