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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

They operate in North America, the UK, and Europe and offer a range of services including advertising, media planning and buying, market research, public relations, and digital marketing. Competition: The advertising and communications industry in North America is highly competitive, with many players vying for market share.

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Maximizing Venture-Backed Company Success: The Importance of VC Investment in Operating Partners

Tullio Siragusa

Operating partners are experienced industry professionals who work alongside portfolio companies to provide operational and strategic support. Operating partners or fractional CxOs typically have a wealth of experience in a specific industry and can help startups navigate the unique challenges of that industry.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

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The critical interplay among innovation, business models and change

Paul Hobcraft

I wanted to extract part of this white paper” Critical Interplay Innovation Business Models Change 6-2 “(goes to PDF), in this post, as it offers all involved in innovation a structure to break down innovation into its different models of application. These impacts frequently have business model implications.

Change 130
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5 Early Indicators Your Embedded Analytics Will Fail

In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late.

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Innovation Department Best Practices: A Talk with Peter Berger

IdeaScale

By separating innovation departments from other, traditional business departments, it’s easier to provide innovators with the autonomy they need to conceive of great ideas and to bring them to market. Ideation in the health and beauty industry will be different from ideation in the shipbuilding industry.

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Accelerating Sustainable Energy Innovation

Paul Hobcraft

It was from a white paper “ Accelerating Sustainable Energy Innovation , released in May 2018 and prepared in collaboration with KPMG. Energy innovation systems need a really much stronger and more effective push to deliver a broad range of technologies and solutions to the market faster than what is happening today.