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12 Types of Innovation You Should Know in 2021

IdeaScale

Process Innovation. Process innovation is the development and application of technology, production method, or method of delivery that’s newly introduced or improved to a notable degree. Product Innovation. Product innovation refers to the creation of a new or significantly improved good or service.

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6 Building Blocks for Innovation Department Success

IdeaScale

Nearly 80 percent of executives surveyed by The Boston Consulting Group’s tenth global survey on innovation considered innovation to be either the most important priority at their company or in the top three. They’re already overloaded and adding “innovate” to their task load may not get a good reaction.

Survey 198
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What to innovate now

Jeffrey Phillips

Over time, as innovation has matured somewhat, many innovation consultants began to reference Doblin's Ten Types model. This is a great mode that I constantly refer back to with my clients, to convince them to think about innovation beyond product innovation.

Agile 261
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Shifting Radically the Innovation Business Model

Paul Hobcraft

Shifting Radically the Innovation Business Model. I have been spending some significant time on questioning the current innovation business model, from both the customers (clients) perspective and the innovation consultants’ one. Perhaps we are in urgent need to change the very dynamics of how we undertake innovation.

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Don't forget the steak: What Super Bowl ads forget

Jeffrey Phillips

It's as if we are supposed to buy the products because of the really interesting advertising, rather than the benefits they provide. What's this diatribe got to do with innovation? So I have to tread the razor's edge here when I say increasingly corporate innovation looks a lot like Super Bowl advertising.

Marketing 113
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Moving towards a new innovation service model

Paul Hobcraft

The realization that innovation goes way beyond product innovation is a massive hurdle for many of our existing organizations to overcome, certainly in what they are offering today as solutions. Producers of innovation need to transition radically into a different innovation delivery & design structure.

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What is innovation, and how can it benefit your company?

mjvinnovation

Open innovation : innovation process that revolves around the free flow of ideas, in search of business solutions beyond corporate borders, through partnerships with other organizations and research institutions; ? Agile innovation: the ideas are implemented using collaboration and iterative prototype loops.

Company 40