Navigating the Pitfalls of Google’s Performance Max for Online Advertising
Brunner
FEBRUARY 28, 2024
At Brunner, we manage paid search engine marketing (SEM) for clients of all types with significant monthly spends. We’ve seen strong performance from PMax, but poor performance, too — and without data insights to understand how and why. More than two years later, reviews are mixed. Revenue from purchases cannot be cheated on or faked.
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