BrainZooming

DECEMBER 11, 2015

We haven’t tackled that topic previously, so the first creative thinking move was sketching out a matrix comparing the degree someone is able to express a personal creative version versus how much they are getting paid for it. 5 Ideas for How to Make Money from Your Passion and Creativity. Actors working in restaurants.

Creative Thinking 40

Creative Thinking Creativity How To eBook 40

BrainZooming

OCTOBER 16, 2018

Brainzooming as the blues scale of strategy, innovation, and branding? It’s like the secret to creative success for everyone ! Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. This Brainzooming strategy eBook features links to 600 proven questions for: Developing Strategy.

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Creativity eBook Creative Thinking Strategic Thinking 79

BrainZooming

OCTOBER 13, 2015

We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands.

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Creativity Strategy Strategy eBook 40

BrainZooming

MAY 11, 2016

“Let’s start with a clean sheet of paper to boost creativity.”. Talking with a potential client about an already-planned innovation strategy workshop, the going-in innovation strategy called for giving participants “a clean sheet of paper.”. You’ve been thinking a clean sheet of paper innovation strategy maximizes creativity.

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Creativity Strategy Strategy Strategic Thinking 40

BrainZooming

MARCH 30, 2017

The folks at Armada Corporate Intelligence profiled a Bloomberg Businessweek story on Fanatics , the sports apparel manufacturer and marketer, in its Inside the Executive Suite. Fanatics introduced disruptive innovation to its marketplace with an agile strategy. Developing an Agile Strategy. via Shutterstock.

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Strategic Thinking Agile Disruption Strategy 40

BrainZooming

JANUARY 24, 2019

NEW FREE Download: 16 Keys for Finding Resources to Accelerate Your Innovation Strategy. One challenge, however, is finding and dedicating the resources necessary to develop an innovation strategy and begin innovating. Identify alternative internal strategies to secure support. Find New Resources to Innovate !

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Conference Strategic Thinking Creativity Resources 74

BrainZooming

JUNE 28, 2016

Most executives can’t write a strategy plan, so don’t make them. Since strategy planning is an infrequent activity, it is difficult for executives to master it. We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners.

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Exercises Strategy Strategy Collaboration 65

BrainZooming

OCTOBER 6, 2015

The conventional wisdom is you give away “what” you do as part of content marketing, but not “how” you do what you do. We, however, routinely share how we do things via our methodology, tools, and learnings from Brainzooming strategic thinking workshops. Why Do We Give Away So Many Strategic Thinking Exercises?

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Strategic Thinking Exercises Creative Thinking eBook 40

BrainZooming

MARCH 28, 2017

In place of only recycling ideas, try these nine strategic thinking questions and creative thinking paths. The formula is to ask a specific question, LISTEN for responses from others, and follow a related creating thinking direction to generate ideas more quickly: Ask: What’s been tried before? Branding and Marketing.

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Strategic Thinking eBook Creative Thinking Creativity 40

BrainZooming

MARCH 6, 2017

After talking with a friend, I think the percent of time you are told to pull back your creative ideas because they are too big and bold may be a good way to assess how your creativity is faring in an organization. The cumulative impact is she no longer offers big creative ideas because there isn’t any point.

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Creativity Underperforming Technical Team Creative Thinking eBook 75

BrainZooming

JUNE 20, 2016

Chuck’s creativity techniques and helped us generate tons of ideas. We started dabbling within our market planning team to help our internal clients generate new ideas, too. After several cycles, it became apparent our marketing managers couldn’t translate the ideas into effective plans. Afterward, they had the strategic plan!

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Exercises Strategic Thinking Strategy Strategy 67

BrainZooming

FEBRUARY 1, 2017

While we have done a bunch of strategic and creative thinking skills workshops for sales teams in the past several years , we have never put together a specific diagnostic on this topic. 10 Questions to Identify Innovative Thinking in Salespeople. For more on this innovation strategy, download our Outside-In Innovation eBook! ).

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eBook Strategic Thinking Creative Thinking Innovation 40

BrainZooming

FEBRUARY 26, 2016

We’re big proponents of the value of bringing together a diverse group of people with varied creative thinking skills for strategic planning workshops within organizations and communities. When discussing a strategic planning or innovation strategy engagement with a client, we use the graphic below to design our recommended approach.

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Collaboration Creative Thinking Exercises Groups 40

BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.

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Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. FREE Download: “Results!!!

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Collaboration Strategic Thinking Groups Engagement 40

BrainZooming

MARCH 10, 2016

Here’s a brief video produced by SEMA, the Specialty Equipment Market Association, where I talk about four easy ways for companies to boost creativity in the workplace without taking a lot of time to do it. Boost Your Creativity with “Taking the NO Out of InNOvation”.

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Tips Creativity Video eBook 40

BrainZooming

NOVEMBER 24, 2015

Need help guiding your team’s creative thinking for innovative product ideas? Do you need to take better advantage of your brand’s customer inputs and market insights to generate innovative product ideas? Download this free, concise ebook to : Identify your organization’s innovation profile.

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Underperforming Technical Team eBook Strategic Thinking Exercises 40

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Not sure what the right marketing language is?

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Strategic Thinking Underperforming Technical Team Company Culture 40

InnovationTraining.org

NOVEMBER 5, 2019

For example, put on a “marketing hat” if you are an engineer. Sometimes you need to walk away from the challenge and give your mind some time to reflect and think in the background. This downloadable guide provides a framework for asking better questions and re-framing problems to lead to a better solution.

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Training Creativity Handbook Design Thinking 47

BrainZooming

JANUARY 9, 2018

EAG: I think it’s the fact that when you saw that the market wasn’t doing what it had been doing, you took things into your own hands and found a way to do it anyway. However, you’re creative, whether it’s picking up a Fender Strat, or a paintbrush, or knitting needles, that is how you channel your creativity.

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Creativity Video Project Marketing 0

BrainZooming

FEBRUARY 22, 2016

The descriptions are purposely neither good nor bad; they simply represent ways an organization could pursue the strategy. This strategic thinking exercise allows a large group (perhaps hundreds of online participants) to provide targeted input on an organization’s future direction. FREE Download: “Results!!!

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Strategic Thinking Exercises Underperforming Technical Team Groups 40

BrainZooming

OCTOBER 15, 2015

If we’re headed into a client session or a meeting and need a few creative thinking questions, I visit the blog and grab suitable questions from one of our compilation posts. Boost Your Creativity with “Taking the NO Out of InNOvation”.

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Strategic Thinking Exercises eBook Guidelines 40

BrainZooming

OCTOBER 2, 2015

As always with creative clicks, click on the headlines in these LinkedIn Inspirations to link to the original article. The Death of Marketing Strategy – Killer Article! One topical example of ‘strategy’ without due diligence is the foray into social media. What a great visual reminder. The Story of Your Brand.

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Creativity eBook Trends Groups 40

BrainZooming

NOVEMBER 19, 2015

Sometimes you think you know best, only to find later that you have absolutely NO clue. As an example, I wrote some time back about the “Shrimp” creative thinking exercise we included during a creative thinking workshop for a regulated financial services company.

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Creative Thinking Exercises Creativity Strategic Thinking 40

BrainZooming

SEPTEMBER 11, 2017

Ask most business executives about strategy, and they don’t spit out well-articulated strategy statements. Instead, executives talk about customers or growth or cost cutting or new markets or a whole variety of other areas that can contribute to business success. 11 Ideas to Make Planning Strategy More Fun!

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Exercises Strategy Strategy Strategic Thinking 76

BrainZooming

OCTOBER 12, 2016

I also push my creative thinking skills and look through newspaper or magazine articles to inspire ideas. It followed her as she pursued junk at a rural South Dakota hoarders house to look for ideas to fit into her twice-yearly magazine, “Flea Market Style,” and annual “Junk Bonanza flea market festival.”.

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Creative Thinking Creativity eBook Resources 40

BrainZooming

NOVEMBER 14, 2018

I see three take-aways from this story: The benefit of creative structure to generate LOTS of ideas, because the winner may be cool product name number eighty-three. The power of strategy-focused creative thinking questions to help generate a high proportion of on-target ideas. More about that customer experience fail.

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How To Creative Thinking Strategic Thinking Creativity 66

Qmarkets

SEPTEMBER 24, 2019

Quantum innovation is the name given to the kind of innovation characterized by bold and creative thinking designed to take an enterprise into a lucrative new paradigm – even if that means going beyond the bounds of the existing business model. Even the marketing realm is beginning to feel the benefits of this technology.

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Trends Disruption Technical Review Innovation 60

BrainZooming

AUGUST 29, 2016

We spent time together seeing “Mess Wright’s Dallas” and attending the Social Media Strategies Summit. To put it succinctly, Diane came in and kicked my creative and content marketing ass in the nicest possible way. Situations where your best strategy is taking business innovation underground.

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Collaboration Meeting eBook Strategy 68

BrainZooming

NOVEMBER 28, 2017

He’s about to leave his job as a strategic planning and marketing VP at a Fortune 500 transportation company and he’s got this whole other direction mapped out for himself—he’s been blogging now for a couple of years in preparation for this move. It’s two months to the day since I joined Brainzooming full-time as Director of Brand Strategy.

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Creativity eBook Strategy Strategy 75

Values Centered Innovation

APRIL 6, 2017

Increasing speed and agility – optimizing response to the market, including streamlining innovation across business units. Download the full white paper. Creativity is highly correlated with self-knowledge, specially about one’s own biases. Readiness for fast, agile responses to the market. Download the full white paper.

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Crowdsourcing Report Software Review Innovation 40

BrainZooming

SEPTEMBER 4, 2015

I don’t think I need to say much about this Innovation! It made me LOL, which is a great way to inspire creative thinking. Creative Thinking Turns a Problem into a Solution. Solar panels are almost black and in Africa, the market for the Desolenator, they get really hot in the sun. Yes, Please.

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Creativity Creative Thinking Design Video 40