Podcast S6E132: David Schonthal – The frictions which prevent innovation adoption
Idea to Value
SEPTEMBER 23, 2021
In this episode of the Idea to Value podcast, we speak with David Schonthal, a Clinical Professor of Innovation & Entrepreneurship at Northwestern University’s Kellogg School of Management. 00:02:30 – The four frictions which prevent innovation: Inertia, Effort, Emotion, Reactance.
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