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Idea Crowdsourcing at MARTA: Encouraging Innovation in the Public Sector

Qmarkets

The ‘Your Ride, You Decide’ program crowdsourced ideas and feedback on designs for MARTA’s new fleet of rail cars from thousands of riders across the region. Lyle Harris, Senior Director of Customer and Employee Experience at MARTA We caught up with Lyle Harris, who is tasked with running MARTA’s crowdsourcing initiatives.

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The building blocks of open innovation lead towards Business Ecosystems.

Paul Hobcraft

What are the building blocks of open innovation strategies building on Business Ecosystem thinking and design: The Building Blocks Through Open Innovation Strategies Collaborative Ideation Beyond Ecosystem Boundaries: Description: Extend the boundaries of collaborative ideation beyond your existing Ecosystems.

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The Secrets to Effective, Efficient Ideation

Innovation Excellence

Most ideation is done in. We want these ideas without a huge effort, without a huge risk and without a huge investment. We also want ideas with impact, that are rapidly actionable and ideally that utilize mostly existing resources and relationships.

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What is Crowdsourcing for Innovation?

eZassi

What is Crowdsourcing for Innovation? Crowdsourcing and co-creation is an essential arm of conducting smart business. How to channel your internal and external crowd for innovation, ideation and collaboration. What is the Goal of Crowdsourcing Innovation? What is Crowdsourcing for Innovation? The choice is yours.

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Idea Crowdsourcing at MARTA: Encouraging Innovation in the Public Sector

Qmarkets

The ‘Your Ride, You Decide’ program crowdsourced ideas and feedback on designs for MARTA’s new fleet of rail cars from thousands of riders across the region. Lyle Harris, Senior Director of Customer and Employee Experience at MARTA We caught up with Lyle Harris, who is tasked with running MARTA’s crowdsourcing initiatives.

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Participation leads to Innovation

Destination Innovation

They report a significant correlation between ideation rates (generating good ideas) and profit growth. Frequency – the more brainstorm and ideation events the better. They use a metric called Ideation Rate which they define as the ration of winning ideas to active participants.

Ideation 204
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5 Big Problems in Organized Innovation

IdeaScale

Crowdsourcing helps scale and prioritize the effort of new ideas. Sometimes it even helps them find more resources since people naturally begin to facilitate for and help one another as part of an ideation community. They don’t have enough quality ideas. Does it align to organizational objectives? Can you measure its ROI?

Ideation 133