Tullio Siragusa

JULY 31, 2023

Example: When Alan Mulally, the former CEO of Ford, considered moving to a different position within the company, Ford had to think carefully about how to place him without disrupting the existing leadership dynamics. Far from being a retreat, it’s a thoughtful alignment of life’s priorities, passions, and purpose.

Guidelines 118

Guidelines Leadership Examples Culture 118

Tullio Siragusa

JUNE 5, 2023

To cause meaningful disruption, businesses need to re-weave the human element back into their strategies, and leverage AI, refined by Design Thinking, to amplify their unique value proposition. But in a world that’s becoming increasingly commoditized, businesses can lose their unique identities by attempting to cater to everyone.

Design Thinking 117

Design Thinking Design Artificial Inteligence Generative AI 117

Tullio Siragusa

APRIL 17, 2023

Overcoming Cultural Resistance and Change Management One of the most significant challenges in digital transformation is addressing the cultural resistance that arises from change. Additionally, encouraging a learning culture is essential. Next, develop a phased approach to minimize disruption to the business.

Strategy 62

Strategy Strategy Roadmap Artificial Inteligence 62

Tullio Siragusa

FEBRUARY 5, 2024

In today’s fast-paced business environment, the most successful leaders are those who can swiftly adapt to market shifts, technological disruptions, and evolving consumer preferences, all while maintaining their strategic vision and inspiring their teams to embrace change.

Leadership 62

Leadership Agile Exercises Strategy 62

Tullio Siragusa

MAY 1, 2023

EA can serve as a bridge between these disparate teams, fostering a culture of communication and collaboration. This, in turn, can lead to the development of innovative solutions that support the circular economy, such as designing products that can be easily disassembled for recycling or repurposing.

Technical Review 62

Technical Review System Collaboration Design 62

Tullio Siragusa

JUNE 19, 2023

However, leaders should instead question if they had factored in potential market downturns or disruptions into the planning process. This reframing stimulates problem-solving and innovation, rather than perpetuating a blame culture. When faced with unforeseen conditions, the initial reaction may be to fault the execution team.

Leadership 62

Leadership Marketing Culture Learning 62

Tullio Siragusa

SEPTEMBER 25, 2023

While it disrupted the traditional hotel industry, its brand personality was initially centered around affordable travel accommodation. Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers.

Design Thinking 118

Design Thinking Tips Design Training 118