Innovation Culture – The Ultimate Guide
Idea to Value
JUNE 30, 2020
Innovation culture has long been one of the most challenging, and oft-discussed, topics in our conversations with business and innovation leaders. Given the extraordinary importance of innovation for businesses, and society in general, and the fact that culture has been shown to be one of the biggest barriers for innovation performance, it’s not much of a surprise. What is an innovation culture? Why is an innovative culture so important?