Jeffrey Phillips

FEBRUARY 13, 2020

In his or her place is emerging a new kind of miner - a data miner, a process miner, a bitcoin miner. People who are expert at exploiting a new, but somewhat unnatural resource: all the data that we create. We are in the very beginning of one now - a gold rush to find, mine and refine data and turn the insights into value.

Data 157

Data Learning Artificial Inteligence Technical Review 157

Brunner

JULY 12, 2023

Only a few short years ago, the general public learned companies were collecting and selling data with every click consumers made. In 2018, Facebook CEO Mark Zuckerberg was called to address Congress about a data-sharing scandal with Cambridge Analytica, a company that bought data from Facebook to target political advertising.

Data 94

Data Marketing Policies Strategy 94

Jeffrey Phillips

MAY 20, 2022

Increasingly, however, we need to invite data into this mix. As more and more data is generated, it creates new opportunities in the strategy realm and in the innovation realm. This post will consider the importance of data in strategy development and execution, as well as in innovation.

Data 144

Data Report Strategy Strategy 144

mjvinnovation

NOVEMBER 30, 2020

As long as everyone is looking and breathing artificial intelligence, data is no longer a differential and becomes part of the mainstream. Data Science becomes another step in the process – a new normal. Analytical Culture: data as a driving force. Data Science + Marketing: the new funnel.

Data 52

Data Marketing Artificial Inteligence Design Thinking 52

Harvard Business Review

DECEMBER 11, 2023

But this does not necessarily justify inaction, nor does it require a blanket approach to generative AI where marketers either blindly take risks or avoid AI altogether. In fact, a promising way to navigate this is a nuanced approach for which marketers systematically identify areas to experiment with generative AI and areas to wait-and-see.

Generative AI 135

Generative AI Marketing Artificial Inteligence Data 135

Jeffrey Phillips

MAY 31, 2019

In my last post I tried to illustrate the importance (and the challenges) of data to digital transformation. This is often a complex and difficult idea for people to understand - why is "data" so hard? We humans have this insight and understand the less overt concepts around meta-data because we have learned experience.

Data 129

Data Artificial Inteligence Innovation Big Data 129

Leapfrogging

JUNE 29, 2019

How to drive better marketing outcomes through use of a marketing dashboard. To do this, business leaders need to be able to effectively market and advertise their products and services to those in their target market. Today, businesses need to be well versed in various forms of marketing in order to reach their goals.

Marketing 100

Marketing Data Course Strategy 100

Brunner

SEPTEMBER 14, 2023

This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns. Building a new way to measure marketing impact To deal with this challenge, a collaborative team at Brunner has started building a system to replace media performance reporting.

Artificial Inteligence 98

Artificial Inteligence Report Marketing Underperforming Technical Team 98

Paul Hobcraft

MAY 9, 2024

Hopefully, this change has enabled better value creation and learning how to innovate. This iterative approach is driving innovation by ensuring that solutions are aligned with user needs and market realities. This iterative approach is driving innovation by ensuring that new solutions are meeting user needs and market requirements.

Collaboration 148

Collaboration Artificial Inteligence Agile Ideation 148

Leapfrogging

FEBRUARY 28, 2024

When organizations integrate artificial intelligence in design thinking , they enhance their ability to process large volumes of data, uncover hidden patterns, and deliver personalized experiences. AI complements human creativity, enabling teams to translate complex data into meaningful insights and innovative solutions.

Design Thinking 140

Design Thinking Artificial Inteligence Design Analysis 140

IdeaScale

JUNE 12, 2019

Big data has been a foundation of innovation ever since the first suggestion box was put out. Since then, the data set has only kept growing, until now you can filter thousands or even millions of data points. How do you effectively use big data to drive innovation? Collect Only Relevant Data. Avoid Fishing.

Big Data 157

Big Data Data Strategy Strategy 157

Jeffrey Phillips

JULY 15, 2019

These commentators are correct in the sense that we are entering a time where the Internet of Things (IoT) and the data generated by billions of IoT devices will create radically new opportunities for innovation. That is, they weren't connected to the internet or communication channels and did not create or publish data.

Learning 166

Learning Data Innovation Internet of things 166

Leapfrogging

MARCH 19, 2024

At each gate, key criteria are assessed by a cross-functional team, which may include factors like market viability, technical feasibility, and financial projections. Integrating AI into the phases and gates processes is essential for organizations striving to maintain a competitive edge in today’s fast-paced market.

Generative AI 113

Generative AI Artificial Inteligence Technical Review Product Development 113

Paul Hobcraft

JUNE 22, 2021

There is so much in need of disruption; we must learn not to fear it but embrace it differently. We need to utilize technology, digitalization, AI and machine learning with all the great human ingenuity. Ecosystems need to form to take advantage of many rapidly emerging market opportunities.

Collaboration 148

Collaboration Learning Change Industry 148

TechEmpower Innovation

MARCH 4, 2024

Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies. This AI-centric approach transforms sales into a data-driven field, emphasizing efficiency and personalized customer experiences.

Generative AI 177

Generative AI Fractional CTO Software Review Software Engineering 177

Acuvate

SEPTEMBER 4, 2023

In the rapidly evolving world of finance and insurance, brimming with risks and complexities, an amalgamation of data and analytics has created a transformative approach to risk management. Predictive analytics, a highly impactful tool powered by AI and machine learning, emerges as a game-changer in the insurance underwriting domain.

Data 52

Data Artificial Inteligence Management Policies 52

Leapfrogging

MARCH 19, 2024

AI technologies offer unprecedented capabilities in data analysis, pattern recognition, and predictive modeling, which can significantly enhance the efficacy of the Stages and Gates process. The term may also be applied to any machine that exhibits traits associated with a human mind, such as learning and problem-solving.

Artificial Inteligence 100

Artificial Inteligence Innovation Management Management Generative AI 100

Brunner

OCTOBER 18, 2023

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. Google plans to drop third-party cookies by the second half of 2024 as part of an increasing focus data privacy and security.

Marketing 52

Marketing Data Software Review Survey 52

Paul Hobcraft

JUNE 22, 2021

There is so much in need of disruption; we must learn not to fear it but embrace it differently. We need to utilize technology, digitalization, AI and machine learning with all the great human ingenuity. Ecosystems need to form to take advantage of many rapidly emerging market opportunities.

Collaboration 130

Collaboration Learning Change Industry 130

Paul Hobcraft

NOVEMBER 21, 2023

This might involve assembling the right team, procuring the needed technology, and ensuring data availability. Learning Plan: Continuous learning is essential in evaluating ecosystem AI-driven innovation. Ensure your data sources are reliable, diverse, and representative of the problem you aim to solve.

Generative AI 163

Generative AI Design Innovation Data 163

Paul Hobcraft

JUNE 22, 2021

There is so much in need of disruption; we must learn not to fear it but embrace it differently. We need to utilize technology, digitalization, AI and machine learning with all the great human ingenuity. Ecosystems need to form to take advantage of many rapidly emerging market opportunities.

Collaboration 130

Collaboration Learning Change Industry 130

IdeaScale

AUGUST 15, 2018

Data can tell us a lot, but not everything. The idea that cold, hard data tells us everything we need to know about everything is hugely popular at the moment. Algorithms and machine learning will tell us all we need to know, right? Don’t get us wrong: Data has its use. That said, data has a host of problems.

Data 113

Data Survey Artificial Inteligence Innovation 113

Tullio Siragusa

DECEMBER 26, 2022

Exploring the Global Smart Cities Market: Software Opportunities According to recent market research reports, the global smart cities market is expected to reach a size of over $2 trillion by 2026, growing at a compound annual growth rate (CAGR) of over 10%. Let’s explore the market opportunities by categories and regions.

Software 62

Software Software Engineering Marketing Internet of things 62

Paul Hobcraft

APRIL 1, 2018

We are learning to connect in completely different ways. We are learning how to interact with a connected system as products move into products and digital, connected and combined. So are you learning a new innovation language? As we gain understanding we are getting more fluid, we learn and adjust to constantly improve.

Learning 190

Learning Design Innovation Technology 190

Brunner

FEBRUARY 23, 2024

Simply put, a headless CMS completely separates the backend data (the content) from where it is displayed (the presentation). We also have in-depth lessons learned from implementing a headless CMS and navigating the seemingly endless freedom it offers not only for content and design decisions but also tech stack selections.

Learning 52

Learning Project Agile Design 52

Brunner

JUNE 21, 2023

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. Eric Perz, Vice President, Data Science and Decision Analytics “As a starting point for organic social post copy writing. It’s a very versatile tool.”

ChatGPT 80

ChatGPT Artificial Inteligence Marketing Tools 80

Leapfrogging

MARCH 19, 2024

The Intersection of AI and Innovation Management Defining Innovation Management with AI Innovation management refers to the process and activities that organizations use to manage and nurture new ideas into marketable products and services. Market Analysis Predictive analytics forecast market acceptance and potential success.

Artificial Inteligence 100

Artificial Inteligence Generative AI Analysis Technical Review 100

Paul Hobcraft

OCTOBER 30, 2023

Here, market trends evolve, new technologies emerge, and consumer preferences shift lightning-fast. We need to navigate a very different terrain that requires a deeper investment in skill development in a culture of continual learning. Critical thinking helps to navigate complexity and seize opportunities hidden within the data.

Agile 183

Agile Innovation Creative Thinking Culture 183

Acuvate

JANUARY 13, 2020

While organizations today generate and capture a vast amount of raw data, they fail to effectively harness the potential business of this data. Extracting insights from raw data and making data-driven decisions has now become pertinent to organizations around the world. Ex: Your marketing campaign generated an ROI of 10%.

Data 90

Data Artificial Inteligence Analysis Big Data 90

Acuvate

JULY 7, 2023

In the current cutting-edge and fast-paced world of marketing and customer support, businesses are continuously looking for innovative ways to deliver exceptional customer experiences. By leveraging the power of data analytics and marketing automation, businesses can harness Generative AI to endless opportunities.

Generative AI 52

Generative AI Engagement Marketing Artificial Inteligence 52