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HBR Podcast on Disruptive Innovation

Idea to Value

Do you know what disruptive innovation is? No, I am not talking about every start-up trying to disrupt their industry. I am talking about the original theory of disruptive innovation, as outlined by Professor Clayton Christensen in his groundbreaking Harvard Business Review article in 1995.

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Discontinuous Innovation: Transforming Industries & Creating New Markets


Discontinuous innovation represents a seismic shift in how industries function and evolve. By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete.


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Selective universities won’t be disrupted

Christensen Institute

Not only will the top selective undergraduate programs likely be OK, but they almost certainly won’t be “disrupted” at all. But not disrupted—as the word is understood when we’re talking about the Theory of Disruptive Innovation that Christensen coined. Disruptive innovations initially expand the pie, in other words.

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China the story of innovation and disruption.

Paul Hobcraft

Disruption is all around us; it never seems to go away; it simply appears in a different and often entirely new form. The result is the same; it disrupts what we know and often in how we suddenly need to set about doing it differently. Much of the innovative disruptions seem so obvious; you wonder why we were not doing these before.

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What Innovators Who Create New Markets Do Differently

Harvard Business Review

Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together.

Marketing 116
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My own transformative dynamics of disruption

Paul Hobcraft

It is a very disrupting, disturbing world. We have to push this into more of the cross-sector cascading effects of disruptions. This becomes a critical point of any dynamics of future disruption. The age of “technology attack.” Technological disruption is altering all we do.

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Silicon Valley’s Next Target: Disrupt the Construction and Real Estate Industries


‘Construction Tech’ and ‘Real Estate Tech’ are the next greenfield market spaces. Every industry, every company, and every leader must recognize one simple fact: every product, service, process, and business model will be disrupted–it’s just a matter of time.