BrainZooming

FEBRUARY 9, 2017

That’s why instead of typing out nine strategic thinking questions from various business conversations (and contemplations) so far this week, I decided to Sharpie marker and share them with you in this image. These are strategic thinking questions our clients are asking. Branding and Marketing. Innovation.

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BrainZooming

JANUARY 11, 2017

I jotted down the questions since I saw them as a strong strategic thinking exercise. A Strategic Thinking Exercise for Determining Trustworthiness. Applying this Strategic Thinking Exercise Broadly. This is a great example of a simple strategic thinking exercise to speed and sharpen decision making.

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BrainZooming

JANUARY 23, 2018

5 Ways to Open Branding Strategy to Multiple Marketing Agencies. Here are five things we do to bring other marketing agencies in early to set them up for implementation success: Invite the partner organizations into all the planning activities for developing the branding strategy. Photo via Shutterstock.

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BrainZooming

OCTOBER 11, 2016

It received enough attention that we decided to share an additional strategic thinking exercise that puts a twist on the typical SWOT analysis. To add depth and breadth to the strategic thinking exercise, however, we add four probes to each area of the SWOT analysis. Creating engagement with our employees ?

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BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it. Strategic Thinking Exercises – 3 Responses to New Ideas.

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BrainZooming

FEBRUARY 22, 2016

During in-person and online strategic planning workshops , we regularly use a strategic thinking exercise that helps leadership groups quickly identify a shared future vision statement. Pushing Back on a Strategic Thinking Exercise. An Alternative Strategic Thinking Exercise to Develop a Vision Statement.

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BrainZooming

FEBRUARY 24, 2017

In case you missed any Brainzooming strategy planning eBooks, here are seven to jump start your strategic planning exercises and better engage your team in shaping your organization’s direction. You can download your copies by clicking on the titles or the covers of the eBooks below. Reimagining the SWOT Analysis (Download).

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BrainZooming

OCTOBER 6, 2015

The conventional wisdom is you give away “what” you do as part of content marketing, but not “how” you do what you do. We, however, routinely share how we do things via our methodology, tools, and learnings from Brainzooming strategic thinking workshops. Creative Thinking Skills – 200+ Tips and Tools.

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BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Not sure what the right marketing language is? Building the Team.

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BrainZooming

FEBRUARY 12, 2018

What is the insight I’m not seeing that could make our content marketing strategy make sense?” She’s trying to manage through three strategic expectations the senior management team and board have regarding a content marketing strategy: They want to keep everything on one Facebook page. Not a great situation.

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BrainZooming

MARCH 26, 2018

5 Strategic Thinking Questions to Stop Undermining Your Success. With that perspective, reconnect with the granddaddy of all strategic thinking questions: What are we trying to achieve? Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Branding and Marketing. Innovation.

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BrainZooming

JULY 12, 2016

Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. Here are five keys we’ve found for successfully engaging employees in innovation strategy. That’s no surprise. Ask me to participate.

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BrainZooming

APRIL 6, 2016

I am in New York today delivering a Brainzooming branding strategy workshop on Engaging Your Internal Brand Team. Our content addresses collaborative ways to strategically engage employees in creating and delivering the best brand experience. Branding Strategy – Engaging an Internal Brand Team. Mike Brown.

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BrainZooming

AUGUST 29, 2017

Step 1: Select 10 to 15 very successful engagements. Also, select 10 to 15 unsuccessful (or less successful) engagements. What talents, perspectives, energy, engagement, and activities did each person and group contribute to the process? too much oversight or not enough engagement)? comparable engagements)?

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Paul Hobcraft

JUNE 27, 2017

A good strategy, well outlined should encourage innovation and gain engagement but it can equally determine how we break down our imposed boundaries by its strategic intent, to encourage exploring and extending on what we know into the what we need to know. Is this because innovation is not at the core of the business as it should be?

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BrainZooming

NOVEMBER 17, 2017

Based on our experience, finding just the right number and range of strategic themes is one of the best methodologies you can employ to ensure broad strategic thinking AND clear steps to implement. – Mike Brown. Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Branding and Marketing.

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BrainZooming

NOVEMBER 2, 2017

I’m in Las Vegas this week, speaking at the Specialty Equipment Market Association show in Las Vegas. Strategic Thinking Exercises – 5 Questions to Test Your Vision Statement Impact . Establishing a Clear Market Position. Strategic Thinking Exercises – Where Does Your Brand Live?

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BrainZooming

AUGUST 10, 2018

Resources are a common barrier to innovation, download the Brainzooming innovation eBook, 16 Keys for Finding Resources to Accelerate Your Innovation Strategy. Accelerate will help you think about potential resources in dramatically new ways. Strategic Thinking Exercises – 8 Ideas for Brand Innovation. Case Studies.

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BrainZooming

FEBRUARY 28, 2018

That sentiment all revolves around our content marketing strategy. It’s because I can’t fathom trying to assign credit for this deal if it unfolded in a Fortune 500 company: The relationship started multiple years ago through a speaking engagement. The only client contact for nearly three years was the blog email and an eBook download.

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BrainZooming

MARCH 21, 2016

I was horrified by this viewpoint coming from senior executives because it is so strategically misguided. 3 Keys to Engaging Your Internal Brand Team. With that change in perspective, you introduce possibilities for engaging employee in shaping branding strategy. Download Your Free Internal Branding Strategy eBook!

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BrainZooming

MAY 31, 2017

Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? The right combination of outside perspectives and productive strategic thinking exercises enables your brand to ideate, prioritize, and propel innovative growth.

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BrainZooming

NOVEMBER 1, 2016

Is your strategy team tired of the same old strategic thinking exercises ? Is your leadership team expressing its frustration with the inability to generate new insights about your brand’s strongest market opportunities? It offers fresh ideas for using one of the most common strategic thinking exercises.

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BrainZooming

OCTOBER 16, 2018

If you want to collaboratively engage your team (or multiple teams) in a strategic and creative thinking process in which any of them can discover the secret to creative success, then it’s time to contact us. Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Branding and Marketing.

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BrainZooming

FEBRUARY 26, 2018

In the spirit of the first Agility question below, rather than trying to imagine questions from across all the companies listed, we limited the focus to creative thinking questions inspired by the top ten most innovative companies’ innovation journeys and priorities. 16 Creative Thinking Questions from the Most Innovative Companies.

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BrainZooming

DECEMBER 12, 2017

We provided strategic thinking questions of their own to use, including: “That’s great and how can we do that _?” That role went to the group’s senior executive to focus us on transformative ideas during a strategic thinking exercise involving imagining Chick-fil-A designing their customer experience strategy.

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BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. I saw that time and time again as a corporate marketing VP. A potential client reached out to us.

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BrainZooming

MARCH 3, 2017

Yesterday, we identified the six types of strategic planning process activities we use to design a client’s strategic thinking workshop. To facilitate you going deeper into thinking about how these activities function within a strategic planning process workshop, here are articles in each of the six areas.

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BrainZooming

JANUARY 24, 2019

NEW FREE Download: 16 Keys for Finding Resources to Accelerate Your Innovation Strategy. You can employ the strategic thinking exercises in Accelerate to : Facilitate a collaborative approach to identifying innovation resources. Download your FREE copy of Accelerate Your Innovation Strategy today!

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BrainZooming

MARCH 2, 2017

What types of strategic planning activities are in a strategic thinking workshop ? As we collaborate with a client to design strategic planning activities for a strategic thinking workshop , we explore various possibilities. 6 Potential Strategic Planning Activities for a Workshop.

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BrainZooming

JUNE 24, 2016

An attendee at the Curacao Social Media and Content Marketing Strategy Workshop raised a new (for me) and pertinent question: What are ideas to go live with brand impact? Nevertheless, thinking of content marketing strategy analogies , brands doing live video strikes me as very similar to “destination TV.”

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BrainZooming

AUGUST 13, 2018

Years ago, I attended a services marketing conference sponsored by a prominent university. If there is a possibility that disruptive brands are blowing up conventional customer experiences in your market, here is a checklist of tactics you can implement to attempt to remain ahead of the situation: #1.

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BrainZooming

JUNE 20, 2016

Chuck facilitated multiple engaging, high-energy strategic innovation sessions for us at Yellow Corporation. We started dabbling within our market planning team to help our internal clients generate new ideas, too. We’d do these sessions as part of strategic planning. We’d then turn to preparing a strategic plan.

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BrainZooming

DECEMBER 6, 2018

We wanted to be highly-engaged with our outside strategy partners. We wasted significant time briefing agencies on our strategy only to find our knowledge about customers and markets didn’t translate to the branding work they presented. Yes, your strategic planning process can be fun. We can end your frustrations.

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BrainZooming

JANUARY 26, 2016

I fielded a request for a few ideas on social engagement for an upcoming eBook an online company is creating. One of the questions related to how brands can set themselves apart through a customer experience strategy and outstanding customer engagement. These engagements wind up in business magazine brand profiles and case studies!

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BrainZooming

MARCH 28, 2017

In place of only recycling ideas, try these nine strategic thinking questions and creative thinking paths. The formula is to ask a specific question, LISTEN for responses from others, and follow a related creating thinking direction to generate ideas more quickly: Ask: What’s been tried before? Branding and Marketing.

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BrainZooming

SEPTEMBER 28, 2015

Last week was diverse in the Brainzooming world, as we were engaged in serving clients across many different aspects of what we do. Thursday included working with a local non-profit to develop the strategic foundation for an important initiative, along with developing initial themes from the Carbondale community collaboration workshops.

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BrainZooming

SEPTEMBER 5, 2017

Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Engage employees and customers with powerful questions to uncover great breakthrough ideas and innovative strategies that deliver results! Branding and Marketing. – Mike Brown. Innovation.

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