BrainZooming

JANUARY 7, 2016

Yes, I’m serious about that strategic thinking question. If you struggle with those questions, take a time out right away and do the strategic thinking needed to get back in touch with the love in what you do. While its clients are businesses, it is ultimately a part of a consumer market that is ALL about love.

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Strategic Thinking eBook Strategy Strategy 40

BrainZooming

OCTOBER 6, 2015

The conventional wisdom is you give away “what” you do as part of content marketing, but not “how” you do what you do. We, however, routinely share how we do things via our methodology, tools, and learnings from Brainzooming strategic thinking workshops. What to Blog About?

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Strategic Thinking Exercises Creative Thinking eBook 40

BrainZooming

JUNE 21, 2017

Download: FREE Innovation Strategic Thinking Fake Book. Are you making the best use of customer input and market insights to deliver innovation and growth? This new ebook features sixteen strategic thinking exercises to help you ideate, prioritize, and develop your best innovative growth ideas.

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Strategy Strategy Strategic Thinking eBook 117

BrainZooming

APRIL 7, 2017

Articulating Your Strategic Innovation Direction in an Understandable Way. Strategic Thinking Questions to Identify What Matters for a Brand. Workplace Diversity – The Why, Who, and How of Strategic Thinking. Strategic Thinking Success – 3 Critical Thinking Perspectives. Scarce resources ?

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Strategy Strategy Culture Strategic Thinking 151

BrainZooming

JULY 5, 2017

The size and scale of opportunities you pursue, even in a company that was not always all that innovative, oriented me to think a big team and significant dollars are vital for real innovation. Given that, moving to an entrepreneurial environment in 2009 was new territory when it came to learning innovation strategy lessons.

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Strategy Strategy Learning eBook 84

BrainZooming

AUGUST 29, 2017

Each group can add additional comments to the other group’s assessment based on their learning from the initial work. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? Download this free, concise ebook to : Identify your organization’s innovation profile.

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Strategy Strategy eBook Strategic Thinking 74

BrainZooming

NOVEMBER 2, 2017

I’m in Las Vegas this week, speaking at the Specialty Equipment Market Association show in Las Vegas. Strategic Thinking Exercises – 5 Questions to Test Your Vision Statement Impact . Listening to & Learning from Customers. Establishing a Clear Market Position. Establishing a Clear Market Position.

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Strategy Strategy Strategic Thinking Exercises 71

BrainZooming

MAY 29, 2020

I also created and delivered a 6-part webinar series addressing The New Important for businesses trying to innovate and restart during the pandemic; the webinar series involved a 2 ½ hour combination of existing and new frameworks plus creating six eBooks in five weeks. Old self-critical habits die hard, I guess. Mike Brown.

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Strategy Strategy eBook Strategic Thinking 59

BrainZooming

APRIL 6, 2016

The branding strategy workshop came about from talking to too many executives that think it’s okay to let employees in on branding changes at the same time (or even after) customers learn about them. Strategic Thinking Questions to Identify What Matters for a Brand. D ownload Your Free Internal Branding Strategy eBook!

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Engagement Strategy Strategy Strategic Thinking 40

BrainZooming

NOVEMBER 7, 2017

Looking back ten years, suffice it to say that starting to write and publish about the work I was first doing in the Fortune 500 world as a VP of Strategic Marketing and then in launching Brainzooming was one of the most important career decisions I ever made. In the new Brainzooming strategy eBook 321 GO! ,

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Leadership Strategic Thinking eBook Guidelines 69

BrainZooming

JANUARY 24, 2019

Even cynical types were openly surprised at the insights and learnings. It was what I’d imagined, as a child, that college would be like: a big group of friendly people who are genuinely excited about learning and doing good in the world. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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Conference Strategic Thinking Creativity Resources 74

BrainZooming

JUNE 20, 2016

Chuck facilitated multiple engaging, high-energy strategic innovation sessions for us at Yellow Corporation. We started dabbling within our market planning team to help our internal clients generate new ideas, too. We’d do these sessions as part of strategic planning. We’d then turn to preparing a strategic plan.

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Exercises Strategic Thinking Strategy Strategy 67

BrainZooming

MARCH 21, 2016

To complement the in-person workshop content, The Brainzooming Group collaborated with Breanna Jacobs at GSMI, the Brand Strategy Conference producer, to publish a new free branding strategy eBook called, “Engaging Employees as an Internal Brand Team: 3 Actionable Strategies.”. Download Your Free Internal Branding Strategy eBook!

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Engagement Strategy Strategy eBook 40

BrainZooming

MARCH 21, 2017

How do you move from creative thinking into action? That was a persistent question during a recent Brainzooming strategic thinking workshop that also included a heavy dose of content on creative thinking. They also wanted a sense of when and why you should think creatively.

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Creative Thinking Creativity Strategic Thinking eBook 61

BrainZooming

JUNE 6, 2016

When it is crunch time, what will emerge as your real strategic priorities? And are the priorities you pick the same strategic priorities you said you’d emphasize when it was time earlier in the year for strategic thinking? Those questions are front and center for me. We’re off our schedule, however.

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Strategic Thinking eBook Marketing Creative Thinking 40

BrainZooming

OCTOBER 15, 2015

While having a daily deadline has become less stimulating creatively over the years, I shudder to think of how much experience and the number of strategic thinking exercises that would have come and gone without any documentation if not for the Brainzooming blog. Yes, you can do too much of a good thing.

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BrainZooming

NOVEMBER 24, 2015

Do you need to take better advantage of your brand’s customer inputs and market insights to generate innovative product ideas? With the right combination of perspectives from outside your organization and productive strategic thinking exercises, you can ideate, prioritize, and develop your best innovative growth ideas.

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Underperforming Technical Team eBook Strategic Thinking Exercises 40

BrainZooming

OCTOBER 12, 2015

They’ll never learn to work themselves out of trouble. Yes, Ned Yost makes conscious decisions to tolerate failure in order to learn. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? You can’t do it when you quick-hook starting pitchers.

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Strategic Thinking eBook Exercises Innovation 40

BrainZooming

FEBRUARY 29, 2016

That proved to be true; since that time, we have collaborated on two American Marketing Association national market research conferences several years ago and a creative workshop a few months ago. So take advantage of every opportunity daily to grow the people around you and to learn from them in turn.

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Leadership Strategic Thinking eBook Conference 40

BrainZooming

MAY 24, 2017

Beyond trade secrets and insider knowledge that could move markets, organizations consider a wide variety of information as confidential. While we undoubtedly covered it in class, I learned the ins and outs of confidential information on the job. ” Market-Moving and Insider Information. ” Only One Point of View.

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Strategy Strategy How To Strategic Thinking 69

BrainZooming

OCTOBER 4, 2016

I attended a presentation on cultivating a creative culture delivered by Michael Perman, formerly of Gap, at The Marketing Conference last week in San Francisco. He said they learned over time about how to purposefully manage creative diversity most effectively. ndspark to settle on a standard format, if they ever did?

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Groups Creativity Conference eBook 91

BrainZooming

DECEMBER 8, 2015

What can other regulated businesses learn from the JetBlue example that they can adapt? ” While the JetBlue example is an actual case study in the making, don’t limit your organization in thinking that’s the only strategy for innovating around regulations. Via Armada Corporate Intelligence.

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Strategy Strategy Strategic Thinking eBook 40

BrainZooming

JUNE 28, 2016

Executives that SHOULD know how to develop and write a strategic plan struggled. We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners. A marketing manager is generally the expert on a particular product line.

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Exercises Strategy Strategy Collaboration 65

BrainZooming

JANUARY 27, 2016

The Kansas City American Marketing Association monthly lunch addressed that question. On a market segmentation chart, Pat was making the point that there are multiple ways to grow from innovation. One chart depicted (I think) growth factors in the beer market from 2012 to 2014. Lackluster innovators can catch up quickly.

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Strategy Strategy Strategic Thinking Innovation 40

BrainZooming

DECEMBER 17, 2015

Today’s Blogapalooza article is from Lindsay Santee , a marketing manager and student in Max Utsler’s Innovation in Management of Communications class at The University of Kansas. Download our FREE “Taking the No Out of InNOvation eBook to help generate extreme creativity and ideas!

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Strategy Strategy eBook Innovation 40

BrainZooming

MARCH 6, 2017

My friend explained that over a period of years, her bosses shot down every dynamic possibility she proposed as a creative marketing idea. Her learned reluctance to push bold creative ideas now creeps into other situations where she does have tremendous latitude to introduce bold ideas.

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Creativity Underperforming Technical Team Creative Thinking eBook 75

BrainZooming

JANUARY 4, 2017

If you want to make a profit, you have to learn to manage costs really well. Share what you’ve learned with other people if it can help them. Download our FREE “Taking the No Out of InNOvation eBook to help generate extreme creativity and ideas! Take time to have fun and laugh. Sales is a numbers game.

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eBook Creativity Strategy Strategy 77

BrainZooming

OCTOBER 20, 2015

At the Chicago Traffic Club conference last week , I presented on social media strategy and content marketing. I talked specifically about how The Brainzooming Group social media presence increases our contact points, benefitting our market position and sales. Our Newest Social Media eBook Is for You! And get this.

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Strategy Strategy eBook Marketing 40

BrainZooming

FEBRUARY 28, 2017

I long ago learned an important lesson about corporate branding decisions : no matter how many intriguing, mentally-engaging brand strategy conversations you have among senior executives, those conversations NEVER lead to final decisions. In the new Brainzooming strategy eBook 321 GO! , 5 Ways to Start Implementing Faster and Better!

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BrainZooming

JANUARY 9, 2018

EAG: I think it’s the fact that when you saw that the market wasn’t doing what it had been doing, you took things into your own hands and found a way to do it anyway. It was a huge learning curve, and there are a lot of lessons still being learned. I’m like, WHAT?! He says, It was really good! I was so impressed!

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Creativity Video Project Marketing 0

BrainZooming

FEBRUARY 17, 2017

Simplification can be a very attractive market position. How can we cut the market price of what we offer by ½ to dramatically boost customer value? These questions cause you to decouple market price from the cost to produce what you offer. In the new Brainzooming strategy eBook 321 GO! , Providing Greater Value.

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Strategy Strategy Comparison Internet of things 53

BrainZooming

SEPTEMBER 21, 2015

I’ll share real-life examples that touch on strategy, creativity, innovation, and EVEN social media and content marketing. All this time spent in church during the heart of my business career has profoundly shaped my perspective and learning. Strategic Thinking – Are You Leaving Room for Unknown Ideas?

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Leadership Strategic Thinking Creativity eBook 40

BrainZooming

DECEMBER 11, 2015

This strategy focuses on marketing and distribution. You have a creative product or service, but the market isn’t rewarding the work. Explore the typical marketing issues: The product isn’t matching audience preferences and needs changing or more time to find an audience. They are a good place to start exploring.

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Creative Thinking Creativity How To eBook 40

BrainZooming

OCTOBER 7, 2015

The first post for this semester is from Laura Berry, a master’s student in Integrated Marketing Communication. Laura works in marketing for a global engineering and construction company that is working to bridge tradition with innovation. 5 Characteristics that Set Game Changing Ideas Apart by Laura Berry.

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Change eBook Creativity Marketing 40

BrainZooming

OCTOBER 14, 2015

Download our FREE “Taking the No Out of InNOvation eBook to help you generate extreme creativity and ideas! For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies.

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Creative Thinking Exercises Creativity eBook 40

BrainZooming

OCTOBER 22, 2015

We use strategic thinking exercises and questions as “detours” around organizational thinking that is in a rut. Asking questions in a different way than is typically done forces people to look at new possibilities and actually think before blurting out the standard answers. Opportunities come about when.

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Strategic Thinking Exercises Analysis Examples 40

BrainZooming

NOVEMBER 19, 2015

Rethinking the “Shrimp” Creative Thinking Exercise. Typically I cover Shrimp at the end of any workshop where we are teach strategic thinking exercises. So as I said at the start: sometimes you think you know best, only to find you have no clue! So back to what I have no idea about when it comes to Shrimp.

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