article thumbnail

81 Social Media Content Marketing Ideas – FREE eBook

BrainZooming

I’m excited to be speaking again this year at several Social Media Strategies Summit events. As part of the relationship with these GSMI conferences, we’ll be co-releasing several new Brainzooming eBooks on brand strategy and social media content marketing. The first of these eBooks is now available.

eBook 66
article thumbnail

Learning 5 Innovation Strategy Lessons as an Entrepreneur

BrainZooming

I’ll admit it: my views on innovation strategy have been dramatically shaped by working in a Fortune 500 corporation. Given that, moving to an entrepreneurial environment in 2009 was new territory when it came to learning innovation strategy lessons. 5 Innovation Strategy Lessons Learned as an Entrepreneur.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss

BrainZooming

We were listening in on an internal innovation strategy call conducted by one of our clients. The key question was, “Where’s the beef with this innovation strategy?”. They seemed ready to jump through hoops to justify the innovation strategy to the CEO. 3 Questions When the Innovation Strategy ROI Doesn’t Satisfy the Boss.

Strategy 117
article thumbnail

Maximize Your Enterprise Strategy Under Uncertainty

Planview

Is your organization able to maintain an effective strategy under uncertainty? Strategic portfolio management (SPM) can give your organization the much-needed agility and up-to-date data to pivot when priorities and strategy shift. How else can you become a more adaptable organization that drives strategy under uncertainty?

article thumbnail

How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.

article thumbnail

11 Ideas for Fun Strategic Planning Activities – Our Latest FREE eBook

BrainZooming

The more typical adjectives that come to mind when you think about strategy planning in your organization likely include: Tedious. Do those words sound more like familiar adjectives for the strategy planning you have participated in previously? That is why we developed a new strategy planning resource just for you ! Cumbersome.

eBook 40
article thumbnail

Innovation Strategy – 40 Articles on Fostering an Innovative Workplace Culture

BrainZooming

We see seven keys to creating an innovative workplace culture where individuals are able to meaningfully contribute to the organization’s innovation strategy. It’s vital to point your innovation strategy in a direction. What is the first innovation strategy question to ask? 5 Ideas for Turning a Vision Statement into Strategy.

Strategy 151
article thumbnail

Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”. Level up your marketing automation.

article thumbnail

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. Download this eBook to learn how to start improving your marketing team's data!

article thumbnail

How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

article thumbnail

Best Practices for Accelerating the Sales Process

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way.

article thumbnail

Digitizing Logistics: Harness the Power of Data in 4 Steps

In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Ready to impress your boss with killer results?

article thumbnail

What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

article thumbnail

Measuring Innovation Performance

Download this eBook to learn about the 5 basic principles that guide every successful innovation process. Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival?