Imagineer7

MAY 20, 2022

Synopsis. Aspects of creative thinking that are not usually taught. You are creative. The artist is not a special person, each one of us is a special kind of artist. Every one of us is born a creative, spontaneous thinker.

Creative Thinking 74

Creative Thinking Creativity Marketing System 74

Idea to Value

MAY 20, 2022

More diverse teams have been shown to come up with better ideas than more homogeneous teams. They are also more likely to succeed at continuing to be creative in the long run. So then why is it that so many companies are full of similar-looking people?

Groups 212

Groups Case Study Study Culture 212

Leapfrogging

MAY 20, 2022

Having worked with innovation teams from global companies like Visa, Colgate-Palmolive, Kimberly-Clark, Disney, Medtronic and many others, there’s one consistent success factor when it comes to innovation, no matter what you’re doing: it all starts with the customer.

Exercises 130

Exercises Survey Design Thinking Marketing 130

Jeffrey Phillips

MAY 20, 2022

As you know if you follow my blog, I generally write about the intersection of strategy and innovation. Increasingly, however, we need to invite data into this mix. As more and more data is generated, it creates new opportunities in the strategy realm and in the innovation realm.

Data 141

Data Report Strategy Strategy 141

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Data

Moves the Needle

MAY 20, 2022

In our last blog pos t we spoke about how the common understanding of Horizon Planning is broken. So, if the model is broken, how do we fix it? Visibility Planning.

Project 52

Project Exercises Resources Conference 52

Cascade Strategy

MAY 20, 2022

Strategies that strike fear in the competition’s heart (and uncontrollable increase in revenue) are not the result of luck

Strategy 52

Strategy Strategy Competition 52

Cascade Strategy

MAY 20, 2022

You can’t apply what you don’t understand. And since many leaders are looking at OKR and KPI to apply to their strategies, we decided to write a post on their differences

Strategy 52

Strategy Strategy How To 52