Your customer doesn’t care what you think of your idea
Idea to Value
SEPTEMBER 27, 2021
Many innovators and creatives are shocked when they finally release their new idea into the world, and instead of a storm of new customers rushing to their door, they get… … nothing. How is it possible that an idea you thought was perfect has failed to convince the people you want to buy it? Well, it comes down to one of the hardest lessons which every creative person must learn.