The Little Innovation which Powered E-Commerce
Destination Innovation
MARCH 22, 2018
It is clear that the internet has transformed how we shop. More people are buying more products and services on-line than ever before. High-street retailers and big brands are suffering at the hands of on-line merchants large and small. There is one often overlooked innovation which has enabled this trend. It is buyer/seller feedback. A key component of any business transaction is trust.
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