Fri.Nov 20, 2020

The Wizard of Oz Prototyping VS Concierge Testing

Articles from GroundControl

The best way to validate a value proposition is by testing if the solution delivers the value the customer is looking for. To test your value proposition, you need a way to deliver the same value to the customer as the final product will deliver.


Fly, Crash, Adapt

Destination Innovation

Paul MacCready. Paul MacCready (1925 – 2007) was an aeronautical engineer and inventor of the first human-powered aircraft. MacCready was born in Connecticut to family of doctors. He was fascinated by engineering and airplanes from a young age. At 15 he won a national model building contest.

Design 207

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Don’t Miss Your Next $1M Idea: 5 Reasons Why You Should Include Everyone in Your Improvement System


Imagine going on a family road trip but not bringing your family. Do some people stay behind so they can experience the trip through the photos you send them? I’m willing to bet that more often than not, you bring the whole family.

Go for Launch: Hydrow, Crayon & Eightfold

Innovation Leader

Three startups pitch their products including a reinvention of the rowing machine, an intelligence company for businesses, and an AI-powered talent acquisition software

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Closing the Circularity Gap

Innovation 360 Group

January 26, 2021. The post Closing the Circularity Gap appeared first on Innovation360. 2021 Events Client Event Webinars


#2,008 – Beaming Music Device

Greatest. Idea. Ever.

Don’t know what to get someone for the holidays? What about a device that beams music directly into their heads!

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Preparing for the Roaring 20s

Jeffrey Phillips

One of my favorite quotes is from a philosopher named George Santayana. He said that those who cannot learn from history are doomed to repeat it.

Brunner’s President and Partner Scott Morgan Shares Key Takeaways from Mirren Summit


The Mirren Executive Leadership Summit on I nclusion and D iversity was a great platform to share and learn about topics we are all dealing with in business and in society as a whole.? The great irony with the ad industry is that we are focused as a business on a diverse world of consumers from all walks of life, and yet our industry’s employee profiles don’t reflect that diversity. . The k ey takeaways on the summit panel for me , included: .