Articles from GroundControl
NOVEMBER 20, 2020
The best way to validate a value proposition is by testing if the solution delivers the value the customer is looking for. To test your value proposition, you need a way to deliver the same value to the customer as the final product will deliver. So you need an experiment that mimics the value of […]. The post The Wizard of Oz Prototyping VS Concierge Testing appeared first on GroundControl.
Destination Innovation
NOVEMBER 20, 2020
Paul MacCready. Paul MacCready (1925 – 2007) was an aeronautical engineer and inventor of the first human-powered aircraft. MacCready was born in Connecticut to family of doctors. He was fascinated by engineering and airplanes from a young age. At 15 he won a national model building contest. He said, “I was always the smallest kid in the class and certainly not the athlete type.
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Innovation Leader
NOVEMBER 20, 2020
Three startups pitch their products including a reinvention of the rowing machine, an intelligence company for businesses, and an AI-powered talent acquisition software.
Kainexus
NOVEMBER 20, 2020
Imagine going on a family road trip but not bringing your family. Do some people stay behind so they can experience the trip through the photos you send them? I’m willing to bet that more often than not, you bring the whole family. After all, it’s a lot more fun for you - and for them - to share in the joy together! The same concept applies to continuous improvement and why everyone needs to be a part of the improvement system.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Brunner
NOVEMBER 20, 2020
The Mirren Executive Leadership Summit on I nclusion and D iversity was a great platform to share and learn about topics we are all dealing with in business and in society as a whole.? The great irony with the ad industry is that we are focused as a business on a diverse world of consumers from all walks of life, and yet our industry’s employee profiles don’t reflect that diversity. .
Greatest. Idea. Ever.
NOVEMBER 20, 2020
Don’t know what to get someone for the holidays? What about a device that beams music directly into their heads! Consequence of Sound explains what the next generation of headphones will be all about: “Apple revolutionized the game with noise cancellation AirPods, but one Israeli company is coming for their throne. According to the Associated Press , Noveto Systems has invented a new product that can beam music directly into your head — no earbuds or brain implants necessary.
Business Innovation Brief brings together the best content for business innovation and strategy professionals from the widest variety of industry thought leaders.
Innovation 360 Group
NOVEMBER 20, 2020
January 26, 2021. The post Closing the Circularity Gap appeared first on Innovation360.
Jeffrey Phillips
NOVEMBER 20, 2020
One of my favorite quotes is from a philosopher named George Santayana. He said that those who cannot learn from history are doomed to repeat it. I think we are at the cusp of repeating the past, so it makes sense to review a similar episode in our past so we can better prepare for the emerging future. A quick look back, about 100 years ago, would suggest that our populations and economies may be on the brink of repeating the Roaring 20s.
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