IdeaScale

JULY 9, 2019

At the intersection of modern technology and advertising, digital marketing is one of the fastest changing industries in the world. And to stay relevant in digital marketing, you need to be innovative. And perhaps one of the most competitive and technology-dominated industries is digital marketing. Digital marketing is dominated by the duopoly of Google and Facebook, who receive 57% of digital marketing ad spending in the US.

Industry 213

Industry Change How To Marketing 213

InnovationManagement

JULY 9, 2019

Industry leaders recognize the importance of innovation in product development and business processes. Investing in the latest innovation seems like an ideal step forward, but it’s also a risky investment for anyone concerned with ROI. This can apply to anything from technological upgrades (and requisite training) to a change in management structure.

Product Development 101

Product Development Training Innovation Innovation Management 101

Jeffrey Phillips

JULY 9, 2019

I wanted to write today about AI and ML, and take a day or two off from my recurring posts on lessons learned from many years of leading corporate innovation. It may seem strange that I'm also writing about AI and ML, or digital transformation generally, but increasingly it's clear that these two management concepts - innovation and digital transformation - are linked and will influence each other over the course of the next few years.

Project 142

Project Data Technology Management 142

BrainZooming

JULY 9, 2019

Brainzooming readers ask questions (btw, we LOVE that about you!). One reader asked recently about stretching a senior executive team’s thinking during strategic planning. She is seeking strategic thinking exercises to include in her organization’s executive committee senior retreat. She didn’t specifically identify which executive perspectives she wanted to stretch.

Strategic Thinking 95

Strategic Thinking Exercises Disruption Strategy 95

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Cascade Strategy

JULY 9, 2019

Gap Analysis is the process of comparing your current state to your desired future state, then creating a series of actions that will bridge the identified gap.

Analysis 72

Analysis Strategy Strategy 72

Planview

JULY 9, 2019

Ideation + Delivery = Innovation. It’s a simple equation that is often a lot easier said than done. But why? We have heard it time and again…Somewhere between the birth of an idea and the delivery phase, innovation slows or becomes nonexistent. Which is why “Innovation is rewarded but execution is worshipped!” While most innovation management software makes it possible for teams and organizations to gather and iterate on ideas, the question you must ask is, how do you ensure the best ideas becom

Collaboration 63

Collaboration Software Innovation Management Management 63

Kainexus

JULY 9, 2019

A little while back, we had the pleasure of presenting a webinar hosted by Chad Westbrook, a manufacturing engineering manager and AGCO production system manager at AGCO Corporation. AGCO is a full line manufacturer of agricultural equipment. The company makes everything, including tractors, tillers, sprayers, bailers, and other equipment. Chad joined our own Mark Graban to discuss a different way of thinking about problem-solving.

Tools 51

Tools System Management Learning 51

Innovation Excellence

JULY 9, 2019

Bioscientists, engineers, non-sick care entrepreneurs and health professionals have many ways to practice biomedical and clinical entrepreneurship e.g. in biopharma, medical device and diagnostics, small business medical practice, educational technologies, social entrepreneurship and intrapreneurship. Digital health entrepreneurship is another pathway.

Entrepreneurship 52

Entrepreneurship Technology Innovation 52

The Human Factor

JULY 9, 2019

By Holly G. Green, CEO, The Human Factor, Inc. Every business needs two very different types of people to succeed over the long term or people with two, often contrary skill sets – big-picture thinkers and those who focus on the details. Big picture people live at the 30,000-foot level, constantly exploring possibilities and potential to see where the organization could or should go.

Industry 38

Industry Strategy Strategy Tools 38

Innovation Leader

JULY 9, 2019

Bharat Rajaram of Aflac discusses how the company grew its corporate venture fund in a year and the role of Aflac Venture Labs.

Company 40

Company 40

Speaker: Kevin Kai Wong, President of Emergent Energy Solutions

In today's industrial landscape, the pursuit of sustainable energy optimization and decarbonization has become paramount. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets.

Data

Michael Roberto

JULY 9, 2019

Source: [link] 160866001@N07/46537652121 As I observe many different leaders struggle with strategy execution, I notice that priority-setting tends to be at the root of the problem. How do leaders struggle with establishing and communicating priorities? Here are four patterns of dysfunction that I have observed: 1. Leaders change their priorities quite often.

Leadership 20

Leadership Engagement Strategy Strategy 20

Wellspring

JULY 9, 2019

Evidence of the global waste crisis - and its causes - are everywhere. No corner of our world is safe, from littered beaches on a secluded islands to overpopulated cities with garbage bins overflowing with cardboard boxes and packaging materials. While there’s no denying that prepackaged and individually wrapped commodities are a convenience, “grab and go” or single-use items are a major contributor to the trash problem.

Data 40

Data Technology 40