Exercises How To Marketing Product Strategy 
BrainZooming
OCTOBER 11, 2016
It received enough attention that we decided to share an additional strategic thinking exercise that puts a twist on the typical SWOT analysis. To add depth and breadth to the strategic thinking exercise, however, we add four probes to each area of the SWOT analysis. Being a leading instigator for market disruption ?
BrainZooming
APRIL 5, 2016
The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.
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BrainZooming
JUNE 28, 2016
Executives that SHOULD know how to develop and write a strategic plan struggled. Since strategy planning is an infrequent activity, it is difficult for executives to master it. Strategy Implication: Remove the tedious aspects of strategy planning, replacing them with efficient alternative approaches.
BrainZooming
FEBRUARY 26, 2016
We created a fast-paced half-day in-person workshop for a small group of sales and marketing leaders at an animal pharma company. They developed a sales strategy and associated messaging for the upcoming year. Afterward, we used a Zoomference to introduce strategies to its top-performing sales people.
BrainZooming
NOVEMBER 2, 2015
No matter an organization’s size, employees interacting with customers need to know how to manage potentially negative situations before they reach popular social networks and run the risk of spreading widely. Understanding the lifetime value accurately helps brands make good decisions on when and how to invest in customer relationships.
Moves the Needle
FEBRUARY 26, 2019
When it comes to the development and commercialization of new products , no one holds more accountability for the product’s ultimate success than the Product Manager. Product Manager” isn’t exactly a title that fits neatly into a box. What Makes an Experiment Good?
Boxes and Arrows
APRIL 13, 2017
Today, digital products like apps and sites require marketing. This is also a great opportunity to do market research. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. People using the product.
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