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Combatting Programmatic Ad Fraud: A Success Story Using FouAnalytics

Brunner

As a result, our Programmatic Ads team has adopted FouAnalytics as a best practice for every programmatic ad campaign we manage. Using FouAnalytics to Combat Programmatic Waste and Fraud After the ANA released its stunning report last year, the Brunner Programmatic team revisited every aspect of how we manage programmatic ad buying.

Tools 52
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Goodhart’s Law: When a target becomes its own enemy

Idea to Value

This can also be the reason why company performance begins to suffer over time, as more bureaucratic processes are introduced to manage employee performance. Sales Managers whose performance is tracked based on the total number of sales they make. Even if it means that more important overall success criteria suffer as a result.

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Google Analytics 4: What It Is and Its Impact for Your Businesses

Brunner

Google Analytics 4 is here. At Brunner, we have helped dozens of clients across a range of industries manage the transition to Google Analytics 4. At Brunner, we have helped dozens of clients across a range of industries manage the transition to Google Analytics 4. What is Google Analytics 4?

Data 52
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Open innovation & crowdsourcing resources

Board of Innovation

Collective intelligence & prediction platforms Lumenogic – collective intelligence markets Ushahidi – crowdsourcing crisis information Kaggle – data mining and forecasting Google Image Labeler – crowdsourced image labeling 04.

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Building the Business Case for Taxonomy

Boxes and Arrows

Google will find everything for you. “Taxonomy is just tagging, right? Although the word “taxonomy” is often used interchangeably with tagging, building an enterprise taxonomy means more than tagging content. But what’s missing? Creating the taxonomy. Sharepoint/AEM has it—we’re covered!

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How to do More with a Shrinking Budget

Brunner

It’s not only about identifying strategies that will help in surviving the current state of the market, but also staying competitive and setting your brand up for success well into the future. . To do this, brands need to market smarter, but how? Our proprietary customer conversation tool I.S.A.C.C. Enter influencers.

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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

Google plans to drop third-party cookies by the second half of 2024 as part of an increasing focus data privacy and security. Customer Relationship Management systems — With strong CRM systems, you can track a digital conversion all the way to the end purchase.