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Trust the Customers, Not the Experts

Destination Innovation

Rob Law studied Product Design at Northumbria University. One of his course assignments in 1997 was to come up with a new design for luggage. When he returned to England in 2002, he endeavoured to raise funding. ” His Trunki design went on to win over 100 awards. Lessons for Innovators. Rob Law and Trunki.

Design 316
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Business Model Innovation Basics Series - Part 1: What is a Business Model?

The BMI Lab Blog

The number of companies, which have established dedicated business model innovation units and processes is even lower. Magretta, 2002). WHO – Every business model serves a certain customer group (Chesbrough and Rosenbloom 2002; Hamel 2000). Magretta 2002). The object of innovation 2.

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Become proactive instead of reactive with Future Designs

mjvinnovation

Let’s take a step back and dig a little deeper into the theory behind Futures Studies and Futures Design in order to contextualize “scenario” and “collapse”. He revisited this model in Advancing Futures (2002). Coachella is postponing, while E3, the biggest game design fair in the world, is going virtual. Hawaii foresight Ph.D.

Design 59
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The Past and Future of Experience Design

Boxes and Arrows

Ten years ago, when I wrote The Making of a Discipline: The Making of a Title, 2002, there was a big debate on: Is experience design about online and mobile interfaces or is it something more? There has been a reluctance for designers to embrace the idea of experience and I’m not sure why.

Design 98
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Innovation Insights from Jeff Bezos and Amazon

Destination Innovation

Amazon pioneered many innovative practices such as recommending what customers would like based on an algorithm which compared previous buying patterns with those of other consumers. But Amazon had no experience or competence in electronic product design or manufacture. Not all the innovations succeed. Lessons for Innovators.

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There are Knowns and Unknowns in Innovation: Let’s Manage Them Differently

Paul Hobcraft

Secretary of Defense Donald Henry Rumsfeld, who mentioned: “unknown unknowns” (Rumsfeld, 2002). For innovators so much of innovation is hard to detect, it needs discovery and working through these quadrants of knowledge as well. Our pursuit in life is often the same as our innovation efforts, the search for discovery.

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How the current patent system actually hurts innovation (and how patent trolls are being fought)

Idea to Value

One of the most common questions I get asked when talking to companies about their issues with innovation is “how do we prevent someone stealing our ideas? And worse than that, in many cases it is being abused by companies in ways which actually discourage innovation completely. The least innovative place in the world.

System 100