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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008. We also continue to help companies understand changes in workspace technology. com For advertising and sponsorship opportunities, please contact info@thinkers360.com

Video 52
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Why Activists Succeed – and Will Change Yahoo

Adam Hartung

It is not shy about seeking action at the Board level to change the direction of a company – by changing the CEO, seeking downsizings and reogranizations, changing dividend policy, seeking share buybacks, recommending asset sales, or changing other resource allocations. Yahoo was an internet advertising pioneer.

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IDEA 2008: An Interview with David Armano

Boxes and Arrows

As IDEA 2008 draws closer, the IA Institute is conducting a series of interviews with the speakers for the conference. Millennium Park for example is a great example of a space that’s changed the face of Chicago. I do this a lot online as well—through networks, and the digital destinations that people frequent.

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When tough times are ahead, you should double down on innovation

Idea to Value

For example, during the 2008-09 financial crisis, most companies cut their technology budgets by 20-30%. Maybe it’s an agency partner that hasn’t been able to deliver on their promises, or an advertising campaign that hasn’t really seemed to work. That obviously meant quite a bit of trouble for most technology companies.

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Designing for Meaningful Social Interactions

Boxes and Arrows

Stackoverflow arrived on the scene in 2008 and solved the hostile environment brilliantly by applying gamification methods to encourage constructive participation on their platform. At this point, we knew our product was not solely an advertising platform any more but also a place for influencers to socialize and learn from each other.

Design 94
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Why you need extreme constraints to fuel innovation

hackerearth

You’ll see that with curiosity you can change the world no matter what daunting constraints try to rein you in. CEO Marissa Mayer offered the same opinion writing for Businessweek in 2006: Some of the most innovative ideas have come from marketing and advertising. Constraints can be inspiring. Think of beautiful Haiku.

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Designing for Interaction

Boxes and Arrows

Stackoverflow arrived on the scene in 2008 and solved the hostile environment brilliantly by applying gamification methods to encourage constructive participation on their platform. At this point, we knew our product was not solely an advertising platform any more but also a place for influencers to socialize and learn from each other.

Design 55