article thumbnail

Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008. com For advertising and sponsorship opportunities, please contact info@thinkers360.com We also continue to help companies understand changes in workspace technology.

Video 52
article thumbnail

Microsoft buys LinkedIn – Smart move or Dumb move?

Destination Innovation

It was an attempt to take on Google in online advertising and it failed. In 2008 in another attempt to take on Google Microsoft offered $45B for Yahoo. Yahoo’s online advertising business is worth very little today. In 2012 the value of the business was written down to zero.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

IDEA 2008: An Interview with David Armano

Boxes and Arrows

As IDEA 2008 draws closer, the IA Institute is conducting a series of interviews with the speakers for the conference. An active thought leader in the industry, David authors the popular Logic + Emotion blog currently ranked in the top 25 of the “Power 150,&# as listed by Advertising Age.

article thumbnail

IDEA 2008: An Interview with Elliott Malkin

Boxes and Arrows

By directing Monarch butterflies to urban food sources it “is the equivalent of a fast-food sign on a highway, advertising rest stops (waystations) to monarchs traveling through the area.&#. His latest project, Graffiti for Butterflies , is even further afield from his typical subjects as it deals with natural science.

article thumbnail

When tough times are ahead, you should double down on innovation

Idea to Value

For example, during the 2008-09 financial crisis, most companies cut their technology budgets by 20-30%. Maybe it’s an agency partner that hasn’t been able to deliver on their promises, or an advertising campaign that hasn’t really seemed to work. That obviously meant quite a bit of trouble for most technology companies.

article thumbnail

Designing for Meaningful Social Interactions

Boxes and Arrows

Stackoverflow arrived on the scene in 2008 and solved the hostile environment brilliantly by applying gamification methods to encourage constructive participation on their platform. At this point, we knew our product was not solely an advertising platform any more but also a place for influencers to socialize and learn from each other.

Design 94
article thumbnail

Why Activists Succeed – and Will Change Yahoo

Adam Hartung

Yahoo was an internet advertising pioneer. Big digital platforms spend heavily to promote themselves and their content to big advertisers. Only in 2008 Ballmer-led Microsoft made an offer to buy it for $45B! Which takes us to Yahoo. It also shut is online video hub, Screen. But that is an oversimplification.