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Overcome the Customer’s Concern – Transfer the Risk

Destination Innovation

During the economic depression which followed the financial crash of 2009 car sales slumped across America. Why is that stopping people who can afford a new car and need one? Once they gained this insight Hyundai decided on a daring marketing strategy. Hyundai saw its share of the US automobile market rise from 3.0

Marketing 203
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How to Keep Innovating in an Economic Downturn

Innov8rs

Innov8rs | As we seem to heading towards economic downturn, leaders find themselves trying to reduce costs and foster growth at the same time. We have seen this happening during the last economic crisis, when merely 10% of companies performed better at the end of the crisis than they did before it.

How To 105
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How To Lead Through Crisis

Innovation Excellence

By that time, the financial crisis was going full throttle, although things had been relatively calm in our market. Ukraine had been growing briskly in recent years and, while we expected a slowdown, we didn’t expect a crash. By mid-November it had become clear that we were going to have to take drastic measures.

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The Ambidextrous Organization

Open Innovation EU

4 Paths to a Sophisticated Innovation Strategy. She also talked to asked Alexander Osterwalder and asked him the question why ‘designers who are fluent at business strategy’ and ‘business people who are fluent at design’ are so different to each other. Trkman & DaSilva 7.

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Thought Leader and Influencer Interview with Jean-Christophe Gaillard, Founder & CEO, Corix Partners

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Jean-Christophe Gaillard , Founder and CEO at Corix Partners. My background is in the financial services industry, where I spent over 15 years, first at Paribas (now BNP-Paribas), then at Rabobank where I was the Chief Security Officer for the International division up to 2009.

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What UX Designers Need to Know about Conversion Rate Optimization

Boxes and Arrows

Putting content at center stage means changing some of the fundamental ways we think about content in the design process and how it helps conversion. Strategy first. Well, we call what clients do “technolock.” The first step is to get them talking about strategy and not talking about technology.

Design 83
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Typology for Innovative Organizations

Open Innovation EU

To my opinion, Mintzberg’s work was a refreshing change to the world of organization design that until then has been largely influenced by Taylor’s Scientific Management Approach and Henry Ford’s efficiency-based adaptation of that. Let me show you how the focus of organization design has changed over the years: Scholar.