Creating Innovation Connections as the Customer Advocate
IdeaScale
DECEMBER 27, 2016
As the customer advocate, you work closely with employees to keep customers at the forefront of innovation. You want your employees to innovate with the customer in mind. They did just that, and by 2011, e-books sales surpassed sales of print books. In fact, by April 2011, Amazon became the world’s largest e-book retailer.
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