Creating Innovation Connections as the Customer Advocate
DECEMBER 27, 2016
They did just that, and by 2011, e-books sales surpassed sales of print books. In fact, by April 2011, Amazon became the world’s largest e-book retailer. But don’t rely only on them to create the future roadmap for your product or service. As the customer advocate, you work closely with employees to keep customers at the forefront of innovation. You want your employees to innovate with the customer in mind.