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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 261
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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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MAKING GAMIFICATION ACCESSIBLE – BRINGING NEWNESS TO CORPORATE LEARNING

ImagineNation

I was first introduced to gamification when I met Mario Herger , in 2012, when he was a Senior Innovation Strategist at SAP Labs LLC, in Israel, as a participant in his two-day gamification workshop for Checkpoint security software. Evolution of the gamification market. Gamification and corporate learning.

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Go to Market Strategy – 10 Sections Your Strategy Plan Should Include

BrainZooming

Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. They highlighted ten different sections to include your strategy plan. The term “go to marketstrategy cropped up perhaps fifteen years ago.

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Digital Learning and the Realtime Marketing Lab Tour in a City Close to You!

BrainZooming

Suppose you are a marketing professional or a non-marketing leader wanting to go deep in learning about what digital marketing should be doing for your organization’s success. Digital Learning and the Realtime Marketing Lab Tour. The Realtime Marketing Lab Tour in a City Close to You.

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What Gap Inc. Can Learn From Signet Jewelers CEO Gina Drosos

Michael Roberto

Source: CNBC For years, Gap has struggled with a muddled corporate strategy. Thus, they focus on overlapping target markets with product offerings that are not clearly distinguishable at times. I think Gap could learn a great deal from the turnaround led by CEO Gina Drosos at Signet Jewelers.

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Learning to be Innovative – Future Building’s Crucial Role in Driving Innovation Impact

Imaginatik

Nearly all of their brands were struggling with stagnant or declining market share. They thought they needed a new growth strategy. At most large corporations, if there’s a groundbreaking new technology or market trend, someone is aware of it. But a time-consuming scenario planning process brought them no closer to salvation.

Learning 100