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Summaries of the 50 Best Business Books

Destination Innovation

This is the list of sections and book summaries: Alltime Classics How to Win Friends and Influence People by Dale Carnegie – 1936 Think and Grow Rich by Napoleon Hill – 1937 The Power of Positive Thinking by Norman Vincent Peale – 1952 The One Minute Manager by Ken Blanchard and Spencer Johnson – 1981 In Search of Excellence (..)

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Programmatic buying: The high-tech, data-driven way to manage ad buys in real time — and drive business results

Brunner

Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re

Data 52
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Tony Hsieh – The Remarkable Cultural Innovator at Zappos

Destination Innovation

While there, as a student job he managed a pizza grill. After graduating Hsieh worked for Oracle Corporation but quit in 1996 after just five months, to co-found the LinkExchange, an advertising network. In 2013 it became a holacracy without job titles, where employees could self-organize. He upended the company structure.

Culture 152
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The Remarkable Benefits of Digital Brainstorming

Qmarkets

In 1948, Alex Osborn, a partner in the famous advertising agency B.B.D.O. This is especially the case when a brainstorming group is made up of managers or other persons that hold a higher position in the company, and also when the company itself is structured rather hierarchically. eds) Human-Computer Interaction – INTERACT 2013.

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Let Them Pee: Avoiding the Sign-Up/Sign-In Mobile Antipattern

Boxes and Arrows

This is an excerpt from the upcoming Android Design Patterns: Interaction Design Solutions for Developers (Wiley, 2013) by Greg Nudelman. But the fun does not stop there—if (and only if) the customer manages to use the picker to select the month and year of his birth correctly (how exactly does the app know it’s correct?),

Design 108
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Axel Springer & External Innovation. How to turn “Spray and Pray” into “Spray and Succeed”?

CREATORS

Most of the startups that took part in the program operate in e-commerce and advertising. In 2013, Axel Springer made a minority investment in AirBnB upon the company’s leadership visit to the Silicon Valley. “We This allows the company to be more than a publisher, content creator or advertiser. Axel Springer Digital Ventures?—?the

How To 40
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A Beginner’s Guide to Web Site Optimization—Part 3

Boxes and Arrows

A somewhat dated Forrester Research report from February 2013 assesses some of the big hitters, but notably absent are Visual Website Optimizer (VWO) and, for very low end, Google’s free Content Experiments tool. Adobe’s Marketing Cloud or Oracle’s Commerce Experience Manager). Tool selection. Advanced features.