2013 Advertising Management Marketing 
Destination Innovation
JUNE 8, 2023
Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?
Brunner
JUNE 6, 2023
Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re
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CREATORS
JUNE 19, 2017
Today’s competitive market has made it both trendy?—?and Instead of concentrating on their principal markets and relevant technologies, they cast their net wide? —? By addressing a broader range of startups, these corporations feel more in tune with the market. market by acquiring Business Insider and establishing a new U.S.
Adam Hartung
MAY 15, 2016
by January, 2013 when Lampert appoints himself CEO. The traditional Sears market was niched up across big box retailers like Best Buy, clothiers like Kohls, tool stores like Home Depot, parts retailers like AutoZone, and soft goods stores like Bed, Bath & Beyond. Leaving Sears’ market “hollowed out.”
Boxes and Arrows
MARCH 17, 2013
This is an excerpt from the upcoming Android Design Patterns: Interaction Design Solutions for Developers (Wiley, 2013) by Greg Nudelman. This urgency is all but unfelt by the company that acquired the app, Procter and Gamble (P&G), as it would appear for the express purposes of marketing the Charmin brand of toilet paper. (It’s
Boxes and Arrows
FEBRUARY 9, 2016
In our combined 15+ years experience working with clients in our respective industries ( digital marketing and technical communication ), we have been amazed with how many folks want to rush to design before they have content goals in place. The Journal of Consumer Marketing , 26(4), 286-298. But how do you do that? Strategy first.
Boxes and Arrows
MARCH 10, 2015
The optimization market is hot and tool selection may seem complicated at first. A somewhat dated Forrester Research report from February 2013 assesses some of the big hitters, but notably absent are Visual Website Optimizer (VWO) and, for very low end, Google’s free Content Experiments tool. Tool selection. Advanced features.
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