Innovate and Persuade with a Well-Judged Nudge
Destination Innovation
AUGUST 3, 2017
Here are some simple examples: Putting calorie counts on menus encourages people to make healthier choices – salads instead of french fries. In 2010 the British Government set up a Behaviourial Insights Team (BIT), which became known as the ‘Nudge Unit’ Its aim was to save at least ten times its running cost.
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